Your Social Media, Managed Directly by a Brand Manager
From content calendar to Reels editing, from community management to monthly reporting, I run the entire process from a single source. I combine the visual standards gained on luxury brand projects with AI-supported fast production. No intermediary, no representative; your point of contact is me, from start to finish.
What's included?
Content Calendar and Planning
At the start of the month, which message will be posted on which day and in which format is planned and submitted for your approval. Posts don't just fill the day; they serve the monthly strategy.
Visual Design
Templates and post designs suited to your brand identity are prepared; your account gains a cohesive visual language recognizable at a glance.
Reels and Video Editing
Short videos, the format that brings the most reach on social media, are regularly edited and added to the publishing flow.
Post Captions
Captions are written to match your brand's tone of voice; headline, call-to-action and hashtag use are considered separately for each platform.
Community Management
Comments and incoming messages are monitored and answered on behalf of your brand in a consistent and considerate tone.
Profile Optimization
Bio, highlights, cover images and content mix are reviewed; your profile is made to inspire trust on the first visit.
Monthly Performance Report
Reach, engagement and follower data are presented in a clear report; the next month's plan is updated based on this data.
How we work
Introduction and Account Analysis
A short meeting is held about your current accounts, your sector and your goals; the account's strengths and gaps are reported.
Strategy and Content Calendar
A content mix suited to your brand is set up, and a monthly calendar is prepared and submitted for your approval.
Production
Designs, captions and Reels edits are prepared. Thanks to the AI-supported process, production moves quickly; the final check always passes through human hands.
Publishing and Community Management
Content is published on the planned days and times; comments and messages are regularly monitored and answered.
Reporting and Improvement
A performance report is shared at the end of the month; the formats that work are strengthened, and the next month's calendar is revised based on the data.
Why Sefa Aydın?
- You work directly with me: no account manager, no intermediary layer, no brief passed from hand to hand; the person who describes the work and the one who does it are the same.
- Visual standards and brand discipline gained on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari.
- Digital and print from a single source: the visual language built on social media is carried into your catalog, brochure and packaging work at the same quality.
- AI-supported production processes: more content for the same budget, and shorter delivery times.
- Transparent monthly reporting: we see together what works and update the plan based on data, not guesswork.
Social media management is the service of regularly running, from a single source, your brand's content planning, design, video editing, community communication and performance reporting on social platforms, primarily Instagram. Based in Istanbul, I serve businesses across Turkey with a boutique model: without intermediaries, directly with me.
What does the social media management service cover?
This service is not one-off posts but a planned production cycle that repeats every month. The standard scope consists of the following items:
- Content calendar: At the start of the month, which message will be posted on which day and in which format is planned and submitted for your approval.
- Design: Templates and post visuals suited to your brand identity are prepared; your account gains a cohesive visual language.
- Reels and video editing: Short videos, the format that brings the most reach on social media, are produced regularly.
- Copywriting: Post captions are written to match your brand's tone of voice.
- Community management: Comments and messages are monitored and answered on behalf of your brand in a consistent voice.
- Monthly report: Reach, engagement and follower data reach you in a clear report; the next month's plan is updated based on this data.
What is the difference between boutique management and a big agency?
In boutique social media management, you work directly with the person who actually does the work. In a big-agency structure, the brand reaches the team through an account manager, and every request changes hands several times. When you work with me, your point of contact is the same person from start to finish: a Brand Manager who has worked on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari.
| Criterion | Boutique model | Big agency |
|---|---|---|
| Point of contact | Directly the Brand Manager | Account manager + team |
| Decision speed | Most matters are settled in the same meeting | Dependent on internal approval processes |
| Brand command | One person knows the entire process | Knowledge is dispersed within the team |
| Cost structure | Agency overhead is not reflected | Staff and office costs are reflected in the price |
How does Instagram account management proceed?
Instagram account management is running profile optimization, a regular content flow, Reels production and engagement management together. In the first step, your account's current state is examined: bio, highlights, visual cohesion, posting frequency and content mix. Then a format balance suited to your brand is established; informative posts, product and service introductions, Reels and stories are distributed in a planned manner. The goal is not to inflate follower counts, but to establish regular and quality contact with the right audience.
What does AI-supported content production gain you?
I actively use AI tools in my production process: time-consuming steps such as visual variations, draft copy and editing preparation are noticeably accelerated. This has two concrete returns for you: more content for the same budget and shorter delivery times. The final decision always belongs to a human; every piece of content is reviewed against brand standards before it is published.
Is social media enough on its own?
Regular content is your brand's showcase; however, growth usually comes through an integrated setup. For businesses that want to accelerate reach, I support organic content with Google Ads and Meta ad management. If the visual language needs to be built from scratch, I connect social media to the same strategy through corporate identity design, and for a more comprehensive roadmap, through brand consulting. You can review the work of brands I have worked with, such as Brandeyes, Benesta and Nivak, in the portfolio.
Frequently Asked Questions
How are social media management prices determined?
The price is shaped by the number of platforms, the monthly content volume, the intensity of Reels and video, and the scope of community management. Because monthly management fees vary across a very wide range in the Turkey market, the exact figure is presented as a proposal after a short meeting in which we clarify your needs together. My AI-supported production process allows me to offer the same scope at a more efficient cost than a classic agency structure.
Is there a minimum working period?
On social media, results come with consistency; that is why I recommend working with at least a three-month cycle. I do not impose long-term commitments: at the end of the first period, we evaluate together based on the data, and you make the decision to continue.
Can I see the content before it is published?
Yes. The monthly content calendar is submitted for your approval before production; a reasonable revision right on designs and copy is a natural part of the process. No content is published without approval.
Who provides the photography and video shooting?
A strong content pool can be created from your existing visuals, the designs I produce and AI-supported visual production. If product or location shooting is needed, that requirement is planned separately according to the project and added to the proposal.
Which platforms do you manage?
For most businesses the priority is Instagram; Facebook, LinkedIn, TikTok and YouTube are added to the scope as needed. Instead of copying the same content to every platform, I adapt the format to the platform's language.
Is the ad budget included in the service?
No. The monthly management fee is the service fee; you pay the advertising spend directly to Meta and Google. Ad setup and management are handled under ad management, a separate service, and are planned in coordination with the social media work.
What is included in the monthly report?
Reach, engagement, follower change and the best-performing content are presented in a clear format. The report is not a pile of numbers; it ends with concrete recommendations that turn into the next month's plan.
Let's Evaluate Your Account Together
Let me do a short preliminary analysis of your current social media accounts and present a management plan and proposal tailored to you. You can message me on WhatsApp at 0542 783 42 15 or fill out the contact form.