An Identity That Tells Your Brand Right at First Glance
A logo alone is a signature; corporate identity is the system that ensures that signature conveys the same trust at every touchpoint. I turn the aesthetic discipline I gained on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari into an identity system that fits your business's scale and is workable in practice. Every use case, from digital to print, is planned from the start; the design does not sit on a shelf, it works in the field.
What's included?
Logo Design
Main logo, horizontal/vertical variations, single-color and negative uses; a vector structure that remains legible at small sizes and on any background.
Color Palette
Primary and supporting colors; defined together with digital (HEX/RGB) and print (CMYK, with Pantone guidance where needed) values.
Typography System
Selection of heading and body fonts, hierarchy rules and correct guidance on font licensing.
Business Card & Stationery Set
Business card, letterhead, envelope and email signature; delivered as print-ready files.
Social Media Kit
Profile and cover images plus basic post/story templates; so your identity looks consistent digitally from day one.
Corporate Identity Guide
A guide documenting correct/incorrect usage examples of the logo and identity elements; a shared reference for your team and suppliers.
Signage & Vehicle Wrap Guidance
Applicator-ready, dimensioned files and technical guidance for material/color consistency.
How we work
Discovery Meeting
I listen to your business, target audience, competitors and expectations; scope and timeline are clarified in this meeting.
Research & Concept
Sector and competitor analysis, visual direction work (moodboard) and preparation of concept alternatives.
Logo Design & Presentation
Multiple concepts are presented; the logo is finalized through an agreed number of revision rounds on the chosen direction.
Expansion into the Identity System
Color, typography, business card, social media kit and other applications are structured into a single system in harmony with the logo.
Guide & Delivery
All files are delivered together with their vector sources, accompanied by an identity guide explaining the usage rules.
Implementation Support
Guidance during printing, signage, vehicle wrapping and digital transition; print work is managed from a single source when needed.
Why Sefa Aydın?
- Aesthetic discipline and attention-to-detail standard gained on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari
- A Brand Manager perspective: identity is not only visual, it is considered together with your positioning
- Digital and print from a single source: packaging, catalog and print application experience coming from an active e-commerce packaging business
- AI-supported production processes: more alternatives at the concept stage, in less time and with a more efficient budget
- Delivered with a guide: written rules so the design can be used consistently across every channel even after it is delivered
What is corporate identity design?
Corporate identity design is the work that gathers a business's logo, color palette, typography and visual usage rules into a single consistent system. The goal is for your brand to speak with the same character at every touchpoint, from business card to website, from packaging to signage.
Based in Istanbul, I serve businesses across Turkey. I have worked on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari; the most valuable outcome of that experience is having seen firsthand what attention-to-detail discipline and aesthetic standards mean in practice. I have carried the same care into the work of brands such as Brandeyes, Benesta and Nivak.
What is the difference between logo design and corporate identity?
A logo is your brand's signature; corporate identity is the whole system that defines where and how that signature is used. The most common problem in businesses that only commission a logo and leave the rest to chance is inconsistency: a different color on the business card, a different font on social media, distorted proportions on the signage. An identity system prevents this disorder from the start.
| Criterion | Logo Only | Corporate Identity |
|---|---|---|
| Scope | A single mark and its variations | Logo + color, typography, applications and usage rules |
| Consistency | Depends on the user, disperses over time | Secured by the identity guide |
| Best suited for | Very early-stage, single-channel businesses | Businesses aiming for growth and a corporate look |
| In the long run | Requires redesign with every new need | A single investment, reused across every channel |
What does a professional identity gain your business?
- Trust: A consistent-looking brand leaves the customer with the impression of a corporate and enduring business.
- Differentiation: You separate yourself from similar-looking competitors in your sector through deliberate design decisions.
- Efficiency: Thanks to the identity guide, you no longer have to make decisions from scratch with every new design need.
- Cohesion: Your website, social media, packaging and print work speak the same language; your marketing investments feed one another.
Why should digital and print be considered together?
A color that looks great on screen can look completely different in print; a logo with fine lines can get lost on signage. Because I also run e-commerce packaging and print work through my e-commerce packaging brand, I design identities from the start with print realities in mind: colors with defined CMYK equivalents, logo variations legible at small sizes, applicator-ready dimensioned files. After the identity is delivered, you can also continue catalog, packaging and print work from a single source.
How is AI used in the process?
At the concept stage, I use AI-supported production tools to rapidly multiply alternatives and lower the cost of experimentation. Strategic decisions, curation and final refinement, however, always remain in human hands. The practical result for you is this: you see more directions in less time, and your budget is spent not on trials but on refining the right work.
What is needed before or after the identity work?
If your positioning is not yet clear, a short brand consulting phase before the identity work puts the design decisions on a much more solid foundation. Once the identity is complete, a brand-focused website that carries this system into the digital realm is the natural next step. You can review sample work on the portfolio page.
Frequently Asked Questions
How are corporate identity design prices determined?
The price is determined by the breadth of scope (logo only or a full identity system), the number of applications and the stage your brand is at. There is a very wide price range for this service in the Turkey market; that is why I present the exact figure in writing, together with a scope breakdown, after a short meeting in which we clarify your needs together. This way you know from the start what you are paying for and why.
How long does corporate identity design take?
Logo work alone is usually completed within a few weeks; a full corporate identity package takes an average of 3-5 weeks depending on scope and the speed of your feedback. Thanks to AI-supported concept processes, the timeline is planned predictably from the start and stated in writing in the proposal.
How many logo alternatives do I see, and do I have revision rights?
You see multiple concepts at the presentation stage; an agreed number of revision rounds is carried out on the direction you choose. Revision rights and their scope are defined in writing in the proposal; there are no surprise costs or ambiguities in the process.
How does the process work, and what do you need from me?
A short brief describing your business, your existing materials if any, and examples you like/dislike are enough. We clarify the rest together in the discovery meeting; after the meeting, scope, timeline and price are presented in a single proposal document.
Which file formats do I receive at delivery?
I deliver vector source files (AI/EPS/SVG/PDF) together with digital usage files (PNG, JPG, favicon). Work going to print is prepared in CMYK, digital work in RGB; all color and usage values are stated in writing in the corporate identity guide.
Is it possible to redesign my existing logo?
Yes. We decide together between modernizing your existing logo while preserving its recognizability and designing from scratch, based on your brand's awareness and goals. In both cases, the result is delivered with a complete identity system.
Do you also handle the print work?
Yes; I can manage print work such as business cards, catalogs, packaging and similar items from a single source through my own packaging production network. For signage and vehicle wrapping, I deliver applicator-ready, dimensioned files to your applicator and, if needed, follow the application process together with you.
Related guides
Corporate Identity Design Prices 2026: What Are You Paying For?
In a single guide, I explain the corporate identity design price ranges in the 2026 Turkey market, the 5 factors that determine the price, and the hidden cost of cheap work.
Logo Design Prices 2026: Why Does a Cheap Logo Cost You More?
A practical guide to the right budget: logo design price tiers in the 2026 Turkey market, the factors that determine the price, and the 5 hidden costs a cheap logo can create for your business.
Packaging and Catalog Design Prices 2026: Process + Cost Guide
A guide explaining the packaging and catalog design price ranges in the 2026 Turkey market, the four-step design process, and the cost advantage of running design and print from a single source.
Let's Build Your Brand's Identity Together
Briefly describe your project; I'll get back to you with a written proposal that clarifies the scope, timeline and price. You can reach me on WhatsApp at 0542 783 42 15 or fill out the contact form.