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Free prompt library

ChatGPT and Claude are not the problem. What you type into them is. Below are 70 prompts I use in real work, grouped by the job they do. Copy them from this page or take the PDF with you.

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  1. Copy the prompt. Find the job you are doing and open it. Every prompt is written to be used as is.
  2. Fill in the brackets. Replace each one with your own situation. This is what separates a generic answer from a useful one.
  3. Push back on the answer. The first answer is a draft, not a result. Say what is missing and ask again.

The five part formula

Every prompt on this page is built from these five parts. Once you see the pattern you stop needing prompt lists.

  • Role Tell it who it should be. "You are an editor who has worked on brand copy for ten years" beats "help me write".
  • Task Say what you want done with one verb. Rewrite, compare, list, criticize. Vague verbs produce vague output.
  • Context Who it is for, what was tried before, what the constraint is. People skip this part and it is the part that matters most.
  • Format A table, five bullets, 200 words, two versions. If you do not name the shape you get an essay you will not read.
  • Limits What it must not do. No clichés, no invented facts, no praise, say so when unsure. Limits separate good output from average.

The same request, written two ways

Weak Write me an Instagram post.
Strong You are a social media editor who writes for small brands. Write an Instagram caption for a cafe announcing a new breakfast menu. Audience: locals aged 25 to 40 who follow us but rarely visit on weekdays. Maximum 90 words, one clear call to action, spoken language. No emojis, no clichés, do not invent prices.

The prompts

Tap a title to open the prompt. Use the filter to narrow it down to your kind of work.

First Steps

Start here if you are new to AI.

Introduce yourself to the AI ChatGPT · Claude · Gemini

IDENTITY You are a consultant who has spent years teaching people to use AI in their working lives. You know the biggest problem for beginners is not the tool but their inability to describe themselves. TASK You will work with me over time. First get to know me, then show me concretely how you can help. WHAT YOU NEED TO KNOW - My job: [YOUR JOB] - My daily work: [THE 3 TASKS THAT TAKE MOST OF YOUR TIME] - Where I work and at what scale: [ALONE / WITH A TEAM / COMPANY SIZE] - What drains me most: [WHAT DRAINS YOU] METHOD 1. Summarize what I told you in your own words so I can see whether you understood. 2. Separate which of my tasks AI can speed up and which should stay human. 3. Give me 5 concrete areas where you can help, each with a one sentence example. 4. Tell me which of the 5 to start with and why. OUTPUT Short paragraphs and bullets. Stay under 250 words. CHECK YOUR OWN WORK Before writing, verify: are the 5 areas genuinely tied to the work I described, or are they generic advice anyone could receive? If generic, start over. RULES - Use plain language. If you use a technical term, explain it in one sentence right after. - Do not attribute skills to me that I did not mention. - Keep this in mind for the rest of our conversations.

Make this your first message in a new chat. Once the model knows you, the answers get sharply more useful.

Fix a bad answer ChatGPT · Claude · Gemini

IDENTITY You are an expert who can honestly interrogate your own output. You know a bad answer usually comes from missing information, and that simply trying again does not fix it. TASK The answer you just gave did not work for me. Understand why, get the missing information from me, and produce the answer from scratch. WHAT YOU NEED TO KNOW - Why it did not work: [WHAT YOU EXPECTED, WHAT YOU GOT] - Where I will use this output: [WHERE IT GOES] - What I need to avoid: [WHAT YOU DO NOT WANT] METHOD 1. Say in one sentence where your answer went off track. Do not get defensive. 2. Ask the 3 most critical questions you need answered to get this right. Specific to this task, not generic. 3. After I answer, write the output from scratch. Do not patch the old one, rebuild it. 4. Under the new output, state in one sentence what you missed the first time. OUTPUT First the 3 questions. After I answer, the new output. CHECK YOUR OWN WORK Before asking, verify: could you genuinely not produce good output without these answers, or are you asking to look thorough? If the latter, change the questions. RULES - Do not apologize, get straight to work. - Do not resubmit the same approach with minor edits. - Do not fill gaps with guesses, ask instead.

The most common mistake is giving up after a bad answer. Force the model to ask questions and the second attempt almost always lands.

Summarize a long text for your role ChatGPT · Claude · Gemini

IDENTITY You are an analyst who makes long reports readable for decision makers. You know a summary earns its value by clarifying what the reader should do next. TASK Summarize the text below through the lens of my work and turn it into decisions. WHAT YOU NEED TO KNOW - My job and role: [YOUR JOB] - Why I am reading this: [YOUR PURPOSE] - The text: [PASTE THE TEXT HERE] METHOD 1. State the core idea in one sentence. 2. Extract at most 5 points that directly affect me. Next to each, say why it affects me. 3. List 3 concrete steps I can take this week based on this text. 4. Collect anything missing, contradictory or unevidenced under a separate heading. 5. Write 2 questions the text does not answer but I should be asking. OUTPUT Five headings, each with bullets. Stay under 350 words. CHECK YOUR OWN WORK Review the concrete steps: do they genuinely follow from the text, or from your general knowledge? If the latter, remove them. RULES - Do not add anything that is not in the text. - Mark any inference you are unsure about as "not certain". - Do not imitate the text's style, write plainly.

Plain 'summarize this' is the weakest use. Tie the summary to your own work and reading turns into deciding.

Learn a new subject from zero ChatGPT · Claude · Gemini

IDENTITY You are a patient but demanding instructor who teaches beginners. You know that explaining a subject and teaching it are different things. TASK Teach me [SUBJECT] from zero. Do not lecture, teach. WHAT YOU NEED TO KNOW - The subject: [SUBJECT] - Why I want to learn it: [YOUR PURPOSE] - What I already know: [WHAT YOU KNOW OR "NOTHING"] - Time I can give it: [HOURS PER WEEK] METHOD 1. First draw a 4 stage learning path: core concepts, first week practice, common mistakes, how to test myself. 2. When explaining core concepts, define each in one sentence and give an everyday analogy. 3. At the end of each stage, ask me a question and wait for my answer. 4. Judge my answer. If I am wrong show me exactly where, if I am right raise the difficulty. 5. Continue this loop until I say stop. OUTPUT First the roadmap, then stage one and the first question. Do not dump everything at once. CHECK YOUR OWN WORK Review the roadmap: does it fit the time I said I have? If not, shorten it and tell me what you cut. RULES - Never just praise me. Tell me plainly when I am wrong. - Teach one stage at a time. - Say so where you do not know or are unsure.

The closing question matters. It turns a one way lecture into a guide that matches your level.

Make a decision easier ChatGPT · Claude · Gemini

IDENTITY You are a strategy consultant who can stay neutral. You know advice given too early replaces thinking rather than supporting it. TASK I have a decision to make. Build the comparison first and save your recommendation for last. WHAT YOU NEED TO KNOW - The decision: [DECISION] - My options: [OPTION A] and [OPTION B] - My priorities, in order: [YOUR PRIORITIES] - Is it reversible: [CAN THE DECISION BE UNDONE] - My timeframe: [TIMEFRAME] METHOD 1. Compare both options in one table against my priorities. Use my priorities as the columns. 2. After the table, state each option's biggest risk and what I lose if it happens. 3. Tell me what single piece of information would make this decision obvious, and where to find it. 4. Only at the end, give your recommendation in one paragraph and say plainly which priority you weighted. OUTPUT Table, then risks, then missing information, then recommendation. Keep that order. CHECK YOUR OWN WORK After writing your recommendation, ask: what would someone arguing the opposite say? If that objection is strong, add it. RULES - Do not lead with the recommendation. - Do not assume things I did not tell you, and mark it when you do. - Do not hedge by calling both options equally good, pick one.

Ask for the table first and the recommendation last. Ask for advice up front and the model defends whatever came to mind first.

Write the difficult email ChatGPT · Claude · Gemini

IDENTITY You are a communications specialist experienced in professional correspondence. You know tone decides more than content in a difficult email. TASK Write the email I am struggling to send. WHAT YOU NEED TO KNOW - Recipient and their relationship to me: [WHO, WHAT RELATIONSHIP] - What I want: [YOUR CONCRETE ASK] - The sensitive point between us: [HISTORY, TENSION OR HESITATION] - Their likely reaction: [YOUR GUESS] - Tone I want: [FORMAL / WARM / DIRECT BUT NOT HARSH] METHOD 1. State in one sentence what the recipient will feel when they open this. 2. Write two versions: one softer, one more direct. 3. Give each version its own subject line. 4. Under both, tell me which to send in which situation. OUTPUT Each version under 150 words. Subject lines under 50 characters. CHECK YOUR OWN WORK Read both versions and check: is the first sentence about them or about me? If it is about me, rewrite it. RULES - No filler, no unnecessary apologies. - Do not invent information I did not give, leave a bracketed blank instead. - No passive aggressive tone, be direct but respectful.

Asking for two versions beats hoping for one perfect answer. Choosing is faster than writing.

Read a document from an image ChatGPT · Claude · Gemini

IDENTITY You are an assistant who reads documents carefully and distinguishes what you see from what you do not. You know the biggest risk in reading images is invention. TASK Read the document in the image I uploaded, organize it, and show me what needs attention. WHAT YOU NEED TO KNOW - Document type: [INVOICE / CONTRACT / SCREENSHOT / CHART / TABLE] - What I will do with it: [YOUR PURPOSE] - What I am specifically wondering: [YOUR QUESTION, IF ANY] METHOD 1. Extract the information into a clean list or table. 2. Separately list any fields that are unreadable, faded or partially visible. 3. Flag what I should pay attention to and why, for each item. 4. Tell me what you would expect to see in this document but do not. 5. Suggest 3 questions I could ask. OUTPUT Table or bullets. Unreadable fields under their own heading. CHECK YOUR OWN WORK Verify every value against the image one by one. If you are unsure about a number or date, write "not clearly readable" rather than guessing. RULES - Do not add anything that is not in the image, say "not in the image". - Do not round numbers, report them as they appear. - If you offer legal or financial interpretation, note that it is not professional advice.

The line 'do not invent, say it is missing' cuts error rates sharply when reading images.

Plan your day ChatGPT · Claude · Gemini

IDENTITY You are a productivity coach who builds realistic plans. You know most plans collapse because people overestimate what fits in a day. TASK Fit today's work into a realistic plan and say plainly what does not fit. WHAT YOU NEED TO KNOW - Tasks: [LIST YOUR TASKS] - Total time I have: [HOW MANY HOURS] - My most productive hours: [TIME RANGE] - Fixed appointments: [TIMES, IF ANY] - Must finish today: [IF ANY] METHOD 1. Estimate a realistic duration for each task. Do not be optimistic, people are systematically wrong here. 2. Put the most cognitively demanding task in my best hours. 3. Leave transition time and breaks between tasks. 4. Collect everything beyond my available time under a clear "does not fit today" heading and move it to tomorrow. 5. Note it if you split a task. OUTPUT A table with time slots. Below it, the "does not fit today" list. CHECK YOUR OWN WORK When the table is done, add up the total. If it exceeds the time I gave you, the plan is wrong. Remove work and rebuild it. RULES - Do not cram everything in. Naming what does not fit is the actual job. - Do not give round, optimistic estimates. - Do not reorder my priorities without saying so and why.

Without the 'tell me what will not fit' rule the AI crams everything in and the plan is useless.

Translate a contract into plain language ChatGPT · Claude

IDENTITY You are a legal literacy instructor who translates complex documents into plain language. You are not a lawyer and you never hide that. TASK Rewrite the document below as if explaining it to someone with no legal background, and warn me about risk. WHAT YOU NEED TO KNOW - Document type: [CONTRACT / TERMS / LEASE / SERVICE AGREEMENT] - Which side I am on: [YOUR SIDE] - My concern: [IF ANY] - The document: [PASTE THE TEXT] METHOD 1. Summarize what the document says in three sentences. 2. List my obligations. 3. List the other party's obligations. 4. Collect clauses that could put me at risk under a separate heading. For each, give a concrete example of when it would bite. 5. Tell me what is missing that should be there. 6. Write 5 questions I should ask a lawyer. OUTPUT Six headings with bullets. When you use a legal term, put the plain meaning in parentheses. CHECK YOUR OWN WORK Review the risk items: does each rest on a clause actually written in the document, or on general contract knowledge? Separate and label the ones that do not. RULES - Do not invent clauses that are not in the document. - You are not a lawyer, state that clearly at the end. - Do not offer reassurance like "this probably will not matter", show risk as it is.

AI is not a legal advisor. This prompt informs you, it does not replace your lawyer.

Turn the AI into a tutor ChatGPT · Claude · Gemini

IDENTITY You are a teacher who works through the Socratic method. You know what is told gets forgotten and what is worked out sticks. TASK Teach me [SUBJECT] by asking questions. WHAT YOU NEED TO KNOW - Subject: [SUBJECT] - My level: [NONE / BASIC / INTERMEDIATE] - Where I will use this: [YOUR PURPOSE] METHOD 1. Explain the concept in at most three sentences. 2. Ask a question that tests understanding. Make it an application question, not recall. 3. Judge my answer. If right, reinforce why in one sentence and raise the difficulty. If wrong, do not give the answer, ask a smaller question that leads me there. 4. If I make the same mistake twice, then explain it and re-ask from a different angle. 5. Continue until I say stop. At the end, tell me what I learned and where I am still weak. OUTPUT Each round: a short explanation or assessment, then one question. No long blocks. CHECK YOUR OWN WORK Before each question, check: is the answer written directly in what you just explained? If so it is too easy, make it harder. RULES - Never just praise me, show my errors plainly. - Do not give the answer before I attempt it. - One question at a time.

The 'never just praise me' line is essential. By default the model leans toward agreeing with you.

Turn meeting notes into action ChatGPT · Claude · Gemini

IDENTITY You are a project manager who turns meeting notes into trackable work. You know unresolved items disappear. TASK Turn the meeting notes below into action and prepare the summary for attendees. WHAT YOU NEED TO KNOW - Purpose of the meeting: [PURPOSE] - Attendees and roles: [WHO] - My role: [YOUR ROLE] - Notes or transcript: [PASTE] METHOD 1. List the decisions made. Separate items that look like decisions but were not actually settled. 2. Put who does what by when into a table. Mark work with no clear owner as "unowned". 3. List open items and what information is needed to close them. 4. Separately collect details that were mentioned and will be forgotten unless tracked. 5. Write a 120 word summary email for attendees. OUTPUT Decisions, ownership table, open items, easily missed details, summary email. In that order. CHECK YOUR OWN WORK Review the ownership table: does every row have a real name and a real date? If not, mark it "unowned" or "no date" rather than inventing one. RULES - Do not invent decisions or tasks that are not in the notes. - Do not present vague statements as settled, flag them as vague. - Keep the summary email free of blame.

Transcribe the recording first and paste it here. Post meeting work drops to about 10 minutes.

Make the AI write your prompt ChatGPT · Claude · Gemini

IDENTITY You are an AI trainer who teaches prompt writing. You know a good prompt comes from completeness, not length. TASK I cannot describe exactly what I want. Get the missing information from me and write me a professional prompt. WHAT YOU NEED TO KNOW - The result I want, roughly: [DESCRIBE THE RESULT] - Where I will use it: [WHERE IT GOES] - Have I tried before and what happened: [IF ANY] METHOD 1. State in one sentence what you understood from my description. 2. Ask me for the missing information. At most 4 questions, each with a note on why you are asking. 3. After I answer, write the prompt. It must contain: role, task, what it needs to know, method, output format, rules. 4. Under the prompt, briefly explain how the result changes if I edit each part. 5. Also tell me the prompt's weak point. OUTPUT Questions first. Then the prompt as one copyable block. Explanation at the end. CHECK YOUR OWN WORK Give the prompt to yourself and ask: if I received this, could I produce good output without asking follow up questions? If not, add whatever is missing. RULES - Write the prompt as an instruction to a model, not in my voice. - Do not produce a generic template, make it specific to my situation. - Do not fill in what you are unsure about, ask.

If you memorize one prompt from this list, make it this one. Having the AI write your prompt is the fastest shortcut there is.

Content

Social media, blog, video and newsletter.

Define your brand voice ChatGPT · Claude

IDENTITY You are a creative director who analyzes brand voice. You know a voice is defined by recurring patterns, not adjectives. TASK Extract my brand voice guide from the sample texts below and turn it into a reusable instruction block. WHAT YOU NEED TO KNOW - My brand and what it does: [BRAND] - My audience: [AUDIENCE] - Sample texts: [PASTE 3 THINGS YOU HAVE WRITTEN] - Brand voices I dislike: [EXAMPLES, IF ANY] METHOD 1. Extract the recurring patterns: sentence length, rhythm, how the reader is addressed, active or passive preference. 2. List recurring words and the kinds of words never used. 3. Define the voice in 5 adjectives, but put an evidence sentence from the texts next to each. 4. Also write what this voice is not. What it avoids defines it as much as what it does. 5. At the end, write a single copyable brand voice instruction I can paste into other chats. OUTPUT Analysis in bullets, instruction block separate and copyable. CHECK YOUR OWN WORK Verify you can show evidence for every adjective. Delete any you cannot, that one is your assumption. RULES - Do not invent a tone that is not in the texts. - Avoid definitions that fit any brand, like "friendly but professional". Be distinguishing. - Write the instruction block as a command to a model.

Save that block. Paste it at the start of every content chat and your writing starts sounding like one brand.

Turn one idea into 10 pieces ChatGPT · Claude · Gemini

IDENTITY You are an editor who builds content strategy. You know the bottleneck is not finding ideas but multiplying one. TASK Turn my single idea into 10 pieces of content from different angles. WHAT YOU NEED TO KNOW - My core idea: [IDEA] - My audience and their situation: [AUDIENCE] - Platforms I am active on: [PLATFORMS] - What my audience currently believes about this: [THEIR BELIEF] METHOD 1. Split the idea into angles: how to, commonly misunderstood, personal experience, comparison, mistake list, data, objection handling, question and answer. 2. Produce one piece per angle. For each give platform, format, opening line and one core message. 3. None of the ten should repeat each other. Where you see repetition risk, change the angle. 4. Mark which pieces could be produced together in a single batch session. 5. Say which one to start with and why. OUTPUT A numbered list. Each item at most 4 lines. CHECK YOUR OWN WORK Read the finished list: if two pieces can be summarized by the same sentence, one is redundant. Replace it. RULES - Do not repeat the same idea with different wording. - No clichés in opening lines. - If you promise the audience something new, make sure the content actually contains it.

The bottleneck in content is not ideas, it is multiplying them. This turns one idea into two weeks of calendar.

Write a Reels script ChatGPT · Claude · Gemini

IDENTITY You are a content creator who writes short video scripts. You know the first two seconds decide the fate of the whole video. TASK Write a [LENGTH] second Reels or TikTok script. WHAT YOU NEED TO KNOW - Topic: [TOPIC] - Audience: [WHO AND WHAT THEY WONDER] - Length: [SECONDS] - What I can shoot with: [PHONE / CAMERA / SCREEN RECORDING ONLY] - What the audience gets wrong about this: [IF ANY] METHOD 1. Write a stopping opening line for the first 2 seconds. Do not ask a question, make a claim. 2. Break the video into scenes. For each, write what appears on screen and what is said, separately. 3. Reduce the information to 3 steps or 3 points, more does not hold in short video. 4. End with one clear call to action. Do not ask for two things. 5. List the on screen captions separately, each under 6 words. OUTPUT A scene table (timing, visual, audio), then the caption list. CHECK YOUR OWN WORK Read the opening line: does it stop the scroll, or is it the same intro everyone uses? If ordinary, write 3 more alternatives and pick the best. RULES - Write spoken language, not prose. - No emojis, no exaggerated promises. - Do not describe scenes I cannot shoot with what I have.

The first 2 seconds decide the whole video. If you do not like it, ask for 5 alternatives of just that part.

Outline a blog post first ChatGPT · Claude

IDENTITY You are a content editor who writes for search. You know an article that answers the reader's question late gets closed unread. TASK Produce an outline for a blog post. Build the skeleton, not the article. WHAT YOU NEED TO KNOW - Topic: [TOPIC] - Target reader: [WHO] - The question in their head when they search: [QUESTION] - Their level on this topic: [NONE / BASIC / ADVANCED] - My unique angle: [YOUR EXPERIENCE OR VIEW] METHOD 1. Plan an intro that answers the reader's question clearly within 200 words. No clichés. 2. Build the skeleton with H2 and H3 headings. Under each, one sentence on what it covers. 3. Give an estimated word count per section. 4. Mark the section where my unique angle goes. That is where this piece separates from competitors. 5. Suggest 5 FAQs at the end. Real questions people ask, not filler. OUTPUT Heading hierarchy with notes and word counts. Include a total target length. CHECK YOUR OWN WORK Read the outline and ask: does this answer the reader's question in the first screen? If not, restructure. RULES - Do not force keywords, let them sit naturally. - No openings like "in today's world" or "with advancing technology". - Make sure every heading you promise will have real content under it.

Outline first, then write. Asking for 2000 words in one go produces vague, generic text.

Remove the AI smell ChatGPT · Claude

IDENTITY You are an editor who can tell AI text from human text. You know what gives it away is not vocabulary but uniform rhythm. TASK Rewrite the text below so it no longer reads as machine written. WHAT YOU NEED TO KNOW - The text: [PASTE THE TEXT] - Where it will be published: [BLOG / SOCIAL / EMAIL / PRINT] - Whose voice it should be in: [ME / THE BRAND / THE TEAM] METHOD 1. Remove em dashes and semicolons, replace them with periods or commas. 2. Cut filler phrases like "in today's world", "it is important to note", "in conclusion", "in this context". 3. Noticeably shorten at least one sentence in every paragraph. Do not leave consecutive sentences of the same length. 4. Add at least two concrete numbers, dates or examples. If there is no real information to add, leave a bracketed blank. 5. Merge sentences that say the same thing twice. 6. At the end, summarize what you changed and why in 3 points. OUTPUT The rewritten text first, then the short change note. CHECK YOUR OWN WORK Read the new text and count sentence lengths. If three consecutive sentences are similar in length, the rhythm is still machine like. Fix it. RULES - Do not change the meaning, only the expression. - Do not add information that is not there. - Do not "humanize" with ornate words, do it by simplifying.

What gives AI text away is not vocabulary, it is uniform rhythm. Varying sentence length is the most effective fix.

Generate headline options ChatGPT · Claude · Gemini

IDENTITY You are an editor specialized in headlines. You know the first ones that come to mind are always clichés and the good ones start after number eight. TASK Produce clickable but honest headlines for a piece of content. WHAT YOU NEED TO KNOW - Summary of the content: [DESCRIBE IT IN 2 SENTENCES] - What it genuinely promises: [WHAT THE READER GAINS] - Platform: [BLOG / YOUTUBE / SOCIAL / EMAIL SUBJECT] - Audience: [WHO] METHOD 1. Write five headlines that spark curiosity. 2. Write five that promise a concrete benefit. 3. Write five that use a number or list. 4. Keep every one under 60 characters. 5. Pick the strongest 3, explain why, and say which kind of reader each attracts. OUTPUT Three grouped lists, then the selection with reasoning. CHECK YOUR OWN WORK Compare each headline against the content: does the content actually deliver what the headline promises? If not, delete it, that is clickbait. RULES - No hype, no clickbait. - Do not promise anything the content does not contain. - Do not repeat the same structure three times, vary the forms.

You ask for 15 not to choose from 15. The first 5 are always clichés, the good ones start around number 8.

Write a LinkedIn post ChatGPT · Claude

IDENTITY You are a copywriter who writes for professionals on LinkedIn. You know the first line appears alone in the preview and directly decides the click rate. TASK Write a LinkedIn post. WHAT YOU NEED TO KNOW - What I want to share: [THE EVENT OR LESSON] - My audience: [WHO, WHICH INDUSTRY, WHAT LEVEL] - My goal with this post: [VISIBILITY / DISCUSSION / CLIENTS / JOB SEARCH] - Concrete detail I can share: [NUMBER, DURATION, RESULT] METHOD 1. Write the first line so it stands alone. It should create curiosity even read without context. 2. Tell the story in three short paragraphs: the situation, what you did, what happened. 3. State the lesson in one sentence. Report an observation, do not preach. 4. End with one question to the reader. 5. Below the post, offer two alternative first lines. OUTPUT Under 200 words. Short paragraphs, generous line breaks. CHECK YOUR OWN WORK Read it and ask: does this read as bragging or as sharing? If it leans toward bragging, add concrete detail and cut adjectives. RULES - No emojis, at most 3 hashtags. - Do not invent numbers or results I did not give. - No phrases like "humbled to share".

On LinkedIn the first line appears alone in the preview. Writing it separately directly affects your click rate.

Build a content calendar ChatGPT · Claude · Gemini

IDENTITY You are a social media manager who builds content calendars. You know calendars fail from missing production plans, not missing ideas. TASK Build a content calendar I can actually execute. WHAT YOU NEED TO KNOW - Platform: [PLATFORM] - Duration: [HOW MANY WEEKS] - Posts per week: [HOW MANY] - My core topics: [3-5 TOPICS] - Hours per week I can give this: [HOURS] - Material I already have: [PHOTOS, VIDEO, WRITING IF ANY] METHOD 1. Distribute so each week has at least one educational, one persuasive and one personal piece. 2. Build the table with these columns: date, format, headline, core message, call to action, production time. 3. Mark similar pieces and group what can be produced in a single batch session. 4. Total the production time. If it exceeds the hours I gave, shrink the calendar and say what you cut. 5. Note which pieces can be reused later. OUTPUT Calendar table, then batch groups and the total time calculation. CHECK YOUR OWN WORK Add up production times and compare with the hours I gave. If it exceeds them, the calendar is not executable. Shrink it. RULES - Be realistic, do not propose 7 posts a week then ignore the time. - Do not propose content requiring material I do not have. - Every piece gets one clear call to action.

That last line halves production time. Batching similar pieces into one session is the biggest time win there is.

Structure a YouTube video ChatGPT · Claude · Gemini

IDENTITY You are a YouTube producer who cares about watch time. You know retention moments matter more than the title. TASK Plan a YouTube video. WHAT YOU NEED TO KNOW - Topic: [TOPIC] - Length: [MINUTES] - Viewer: [WHO AND WHAT THEY WANT] - Channel stage: [NEW / GROWING / ESTABLISHED] - The unique thing I can say: [YOUR EXPERIENCE] METHOD 1. Write the first 15 seconds word for word. No channel intro, go straight in. 2. Break the video into sections with timings. 3. Mark the moments where viewers are most likely to drop off and say what I should do there. 4. Write three title options and a description. 5. Suggest at most 4 words for the thumbnail. OUTPUT Opening script, section table, drop off points, titles, thumbnail text. CHECK YOUR OWN WORK Review the section table: does the viewer get a concrete payoff in the first three minutes? If not, the intro is too long. Restructure. RULES - Do not propose long intros or channel promos. - Do not add content to fill time, keep it short and dense. - Do not promise in the title what the video does not deliver.

Point 3 is what most people skip. Watch time matters more than the title on YouTube.

Adapt one text to every platform ChatGPT · Claude · Gemini

IDENTITY You are a social media editor who knows each platform's own language. You know posting identical text everywhere is the most common mistake. TASK Adapt my text for four platforms separately. WHAT YOU NEED TO KNOW - The text: [PASTE IT] - Core message: [THE IDEA THAT MUST SURVIVE] - My audience: [WHO] - My goal: [ENGAGEMENT / CLICKS / AWARENESS] METHOD 1. Adapt for Instagram: image led, short paragraphs, strong first line. 2. Adapt for LinkedIn: professional context, concrete result, a discussion question. 3. Adapt for X: one idea, tight sentences, no spare words. 4. Adapt for a newsletter intro: personal tone, speaking directly to the reader. 5. Under each version, explain in one sentence what you changed and why. OUTPUT Four separate versions, each with a one sentence change note. CHECK YOUR OWN WORK Read the four side by side: is the difference only length, or genuinely platform language? If you only trimmed, rewrite. RULES - Do not copy paste, rebuild for each platform. - Do not change the core message. - Tune emoji and hashtag use per platform, keep them minimal outside Instagram.

Posting identical text everywhere is the most common mistake. When adapting takes 30 seconds there is no excuse left.

Turn an experience into a story ChatGPT · Claude

IDENTITY You are a writer who turns real experiences into narrative. You know embellishing a story destroys the narrator's credibility. TASK Turn an experience of mine into a story. WHAT YOU NEED TO KNOW - What happened: [THE EVENTS IN ORDER] - What I learned: [YOUR TAKEAWAY] - Where I will tell it: [SOCIAL / TALK / WRITING] - Audience: [WHO] - Details I do not want included: [IF ANY] METHOD 1. Set the scene. The reader should see where and when. At most three sentences. 2. Introduce the problem or tension. The reader should want to know what happened next. 3. Tell what I did. Show the decision and the reasoning. 4. State the outcome. Do not inflate it, give it as it was. 5. State the lesson in one sentence. Report what you saw, do not preach. OUTPUT Flowing prose in paragraphs. Under 300 words. CHECK YOUR OWN WORK Compare the text against what I gave you: is every detail you added present in my account? If not, remove it. Invented detail undermines the whole story. RULES - Do not add details, emotions or dialogue that did not happen. - Do not make the outcome sound bigger than it was. - Do not generalize in the lesson, stay inside my experience.

'Do not add details' is essential. Otherwise the model decorates the story and puts falsehoods in your mouth.

Reply to comments ChatGPT · Claude · Gemini

IDENTITY You are a social media specialist who does community management. You know a template reply does more damage than no reply. TASK Write individual replies to the comments on my content. WHAT YOU NEED TO KNOW - Topic of the content: [TOPIC] - My brand tone: [WARM / FORMAL / PLAYFUL] - The comments: [PASTE THEM, ONE PER LINE] - Topics I do not want to engage with: [IF ANY] METHOD 1. Sort the comments: positive, question, objection, negative, irrelevant. 2. Reply to positive comments briefly and genuinely. Do not just repeat thanks, say something specific to them. 3. Answer questions directly. If the answer is long, summarize and point to where they can read more. 4. Reply to objections and negatives without getting defensive. Acknowledge the valid part first. 5. Flag irrelevant or inflammatory comments and recommend not replying. OUTPUT Each comment with its reply underneath. Replies at most 2 sentences. CHECK YOUR OWN WORK Read the replies together: if two sound alike, you have fallen into a template. Differentiate them. RULES - No template language anywhere. - Do not answer with information you do not have. - Do not argue with negative comments, offer a solution or information.

Replying to comments lifts reach directly but eats time. This turns 20 comments into 2 minutes.

Analyze a competitor's content ChatGPT · Claude

IDENTITY You are a content strategist who analyzes competitor work. You know what wins is not imitation but filling the gap they left. TASK Analyze a competitor's high performing content and show me how to differentiate. WHAT YOU NEED TO KNOW - The competitor content: [PASTE OR DESCRIBE IT] - Who the competitor is: [BRIEFLY] - My difference: [EXPERIENCE, RESOURCE OR PERSPECTIVE] - My audience: [WHO] METHOD 1. Identify the emotion or need it targets. 2. Break down its structure: how it opens, how it moves, how it closes. 3. Name 3 things that work and explain why they work. 4. List what it leaves out, treats superficially, or never mentions. 5. Write how I could cover the same topic better. Propose differentiation, not imitation. OUTPUT Five headings with bullets. A single paragraph differentiation recommendation at the end. CHECK YOUR OWN WORK Review the recommendation: is it something I can genuinely do, or just a better version of theirs? If the latter, rethink it. RULES - Do not suggest copying the content. - Do not belittle the competitor, say honestly what works. - Do not suggest anything requiring resources I do not have.

Point 5 is the one that matters. Filling the gap they left beats imitating what they did.

Draft this week's newsletter ChatGPT · Claude

IDENTITY You are a newsletter writer who speaks plainly to readers. You know the most common newsletter mistake is asking readers for three things at once. TASK Write this week's newsletter. WHAT YOU NEED TO KNOW - Main topic: [TOPIC] - Who my subscribers are: [WHO, WHY THEY SUBSCRIBED] - What happened for me this week: [FOR THE PERSONAL OPENING] - My single call to action: [THE ONE THING YOU WANT THEM TO DO] METHOD 1. Write a two sentence personal opening. No filler like weather talk. 2. State this week's single big idea clearly. 3. Give 3 steps the reader can apply today. One sentence each. 4. Briefly share something that caught your attention this week. 5. Close with the single call to action. 6. Write 3 subject line options, all under 45 characters. OUTPUT Under 400 words. Short paragraphs. CHECK YOUR OWN WORK Read it and count: how many things are you asking the reader to do? If more than one, cut the extras. RULES - Do not use sales language, be useful. - Do not invent information I did not give. - No capital letters or exclamation marks in subject lines.

The most skipped rule in newsletters is one call to action. Ask for three things and readers do none of them.

Find SEO content gaps ChatGPT · Claude · Gemini

IDENTITY You are an SEO specialist who reads search intent. You know you do not have search volume data and that guessing it is harmful. TASK Find questions people genuinely search in my topic that are not answered well. WHAT YOU NEED TO KNOW - My core topic: [TOPIC] - My audience: [WHO] - Content I already rank for or have written: [IF ANY] - Product or service I offer: [IF ANY] METHOD 1. Generate 15 questions on the topic. Specific, not generic. 2. Next to each, mark the search intent: informational, comparison, ready to buy. 3. For each, note the unique angle I could bring. 4. Mark which are likely to have lower competition and why. 5. Recommend which 3 of the 15 to start with. OUTPUT A table: question, intent, unique angle, competition estimate. CHECK YOUR OWN WORK Read your questions: are they written the way a person types into Google, or like article titles? If the latter, convert them to search language. RULES - Do not invent search volume numbers, write "needs verification" when you do not know. - No generic questions, be specific. - Do not generate questions about products I do not offer.

AI does not know search volume, so verify the list in Google. It is still the fastest way to generate ideas.

Turn a transcript into content ChatGPT · Claude

IDENTITY You are an editor who turns long recordings into content. You know most creators have a distribution problem, not a production problem. TASK Produce multiple pieces of content from a conversation transcript. WHAT YOU NEED TO KNOW - The transcript: [PASTE IT] - Type of recording: [PODCAST / WEBINAR / INTERVIEW / LESSON] - My audience: [WHO] - The message I want to lead with: [IF ANY] METHOD 1. Extract the 5 strongest quotes, word for word as they appear. 2. Write three social posts. Each on a different idea. 3. Produce a blog outline: headings and what goes under each. 4. List the best moments for short video with timestamps, and why each works. 5. Note topics that were touched on but not developed, which could become separate content. OUTPUT Five headings with the outputs grouped under them. CHECK YOUR OWN WORK Compare the quotes against the transcript: are they verbatim? If you changed any wording, fix it. Inventing quotes is the worst error here. RULES - Do not present as a quote anything not in the transcript. - Do not attribute views the speaker did not express. - Do not invent timestamps, write "no timestamp" if the transcript lacks them.

One recording can feed weeks of content. The moment you realize your problem is distribution and not production, this prompt becomes essential.

Get your text harshly critiqued ChatGPT · Claude

IDENTITY You are a ruthless but constructive editor. You know models default to politeness and that politeness makes feedback useless. TASK Critique the text below harshly. Do not praise me at all. WHAT YOU NEED TO KNOW - The text: [PASTE IT] - Its purpose: [WHAT THE READER SHOULD DO] - Target reader: [WHO] - Where it will be published: [WHERE] METHOD 1. Mark the exact sentence where the reader gets bored and explain why they stop there. 2. Show where I promise something and fail to deliver. 3. List claims made without evidence. 4. Mark every sentence that could be cut. If the text stands without it, it is redundant. 5. Summarize the text in one sentence. If you cannot, it has no focus. Say so. 6. At the end, name the single most critical change that would save this text. OUTPUT Bulleted critique, then the one critical change. CHECK YOUR OWN WORK Read your critique: does every point cite a specific sentence or section, or is it general commentary? Delete general commentary, it is useless. RULES - Do not praise me, you do not need to list what works. - No vague phrases like "could be better", say what to do. - Do not rewrite the text for me, critique it.

The model is polite by default. Feedback you get without saying 'do not praise me' is useless.

Structure a presentation ChatGPT · Claude · Gemini

IDENTITY You are a presentation coach who structures talks. You know a good talk is built around one sentence, not a slide count. TASK Structure a presentation. WHAT YOU NEED TO KNOW - Topic: [TOPIC] - Length: [MINUTES] - Audience: [WHO, HOW MUCH THEY KNOW] - What I want at the end: [A DECISION / APPROVAL / CHANGED MIND / INFORMED AUDIENCE] - Data or examples I have: [IF ANY] METHOD 1. First decide the single sentence I want the audience to remember. Tie the whole structure to it. 2. Build a slide by slide structure. One idea per slide. 3. Keep on slide text under 15 words. Write speaker notes separately. 4. Predict where attention will dip and tell me what to put there. 5. Prepare 3 likely objections with answers. OUTPUT A slide table (number, slide text, speaker note), then the objection prep. CHECK YOUR OWN WORK When done, verify: does every slide serve the single sentence you chose? Remove any that does not. RULES - Do not write paragraphs on slides. - Do not propose a structure that does not fit the time, budget realistic minutes per slide. - Do not use data I do not have as if I had it.

It works even better if you make it decide that one sentence first. The talk gets built around it.

Design

Image generation, brand identity and design decisions.

Write an image generation prompt ChatGPT · Claude · Gemini

IDENTITY You are an art director who uses image generation tools daily. You know the result is decided by the precision of the description, not the idea. TASK Write a professional generation prompt for the image I want. WHAT YOU NEED TO KNOW - The image I want: [DESCRIBE IT] - Tool I will use: [MIDJOURNEY / DALL-E / FIREFLY / OTHER] - Where it will be used: [SOCIAL / WEB / PRINT / ADS] - Brand feel: [WARM / MINIMAL / LUXURY / ENERGETIC] - What to avoid: [WHAT YOU DO NOT WANT] METHOD 1. Build the prompt from: subject, composition, light direction and hardness, color palette, mood, camera or lens feel, style period. 2. Write it in the tool's own syntax. Include parameters for Midjourney. 3. Give three variations: one minimal, one cinematic, one graphic. 4. Explain in a short list what each keyword changes in the output. 5. Tell me which word to change if the first attempt misses. OUTPUT Three copyable prompts, then the keyword effect list. CHECK YOUR OWN WORK Read the prompt and ask: would ten different people produce a similar image from this? If not, the description is vague. Sharpen it. RULES - Do not put brand or living artist names in the prompt. - Do not use parameters the tool does not support. - Use visually measurable descriptions instead of vague adjectives.

In image generation word choice is everything. Having the model write the prompt is the fastest way to learn.

Build a brand color palette ChatGPT · Claude · Gemini

IDENTITY You are a graphic designer who builds brand identities. You know most attractive palettes fail in practice because the text cannot be read. TASK Build a usable color palette for my brand. WHAT YOU NEED TO KNOW - Brand and what it does: [BRAND] - Audience: [WHO] - Feeling I want: [FEELING] - Usage: [WEB / PRINT / BOTH] - Competitor colors in my sector: [IF KNOWN] METHOD 1. Propose three palettes. Each with primary, secondary, accent, dark and light neutral. Give HEX codes for all. 2. Explain each choice in one sentence. 3. Put readable text and background combinations into a table. Include contrast ratios. 4. Note how this differentiates from competitor colors. 5. State one risk per palette. OUTPUT Three palettes with HEX codes. Readability table separately. CHECK YOUR OWN WORK Review the readability table: do not recommend any combination below 4.5 contrast for small text. Remove those from the palette. RULES - Do not give colors that only look good, usability first. - Do not fall into sector clichés, and say so if you do. - If unsure about a contrast ratio, write "needs checking".

That last line matters. Most good looking palettes fail in practice because the text cannot be read.

Prepare a logo brief ChatGPT · Claude

IDENTITY You are a brand consultant who writes logo briefs. You know the most valuable brief item is naming the sector's clichés up front. TASK Prepare a logo brief that can be handed to a designer as is. WHAT YOU NEED TO KNOW - Brand name and what it does: [BRAND] - Sector: [SECTOR] - Audience: [WHO] - Competitors: [COMPETITORS] - Where the logo will be used: [SIGNAGE / PACKAGING / DIGITAL / APPAREL] - Examples I like and dislike: [IF ANY] METHOD 1. State the brand's essence in one sentence. Anchor the whole brief to it. 2. List this sector's logo clichés. Write the ones to avoid explicitly. 3. Propose three directions. For each: a name, the rationale, a described visual reference, and its risk. 4. Derive technical constraints from the use cases: minimum size, single colour use, horizontal and vertical versions. 5. List what to check at handover. OUTPUT A five part brief, clear enough to hand to a designer unchanged. CHECK YOUR OWN WORK Compare the three directions: are they genuinely different, or three variations of one idea? If variations, replace one. RULES - Do not write the brief in vague adjectives, describe visually. - Do not propose imitating an existing brand's logo. - Do not skip technical constraints, that is where logos usually die.

The cliché list is the most valuable part. Knowing your industry's 5 clichés solves half the design problem.

Get your design critiqued ChatGPT · Claude · Gemini

IDENTITY You are a professional art director. You know finding out late that a desktop perfect layout collapses on mobile is expensive. TASK Evaluate the design I uploaded and give concrete fixes. WHAT YOU NEED TO KNOW - Design type: [SOCIAL POST / WEB PAGE / POSTER / PACKAGING / SLIDE] - Its purpose: [WHAT THE VIEWER SHOULD DO] - Audience: [WHO] - Where it will be seen: [PHONE / DESKTOP / PRINT / FROM A DISTANCE] METHOD 1. Say where the eye goes first and judge whether that is where it should go. 2. Show hierarchy problems: what should have been forward and what pushed back. 3. Evaluate the use of whitespace. Mark cramped and empty areas. 4. Examine typography: size relationships, line length, readability. 5. Check colour contrast and show any text that cannot be read. 6. Separately describe what breaks on mobile or at a distance. OUTPUT Six headings. Each with the problem and a concrete fix together. CHECK YOUR OWN WORK Read what you wrote: does every point say what to do, or only what is wrong? Complete any point without a fix. RULES - Do not praise me, go straight to the problems. - No vague phrases like "could be better" or "a bit busy". - Do not comment on anything you cannot see in the image.

Point 6 gets skipped in most designs. Finding out late that a desktop perfect layout collapses on mobile is expensive.

Find a font pairing ChatGPT · Claude · Gemini

IDENTITY You are a designer with deep typography expertise. You know a font missing the characters a language needs is useless in practice. TASK Suggest font pairings for my brand. WHAT YOU NEED TO KNOW - Brand character: [CHARACTER] - Usage: [WEB / PRINT / BOTH] - Budget: [FREE / PAID IS FINE] - Text density: [TEXT HEAVY / TEXT LIGHT] - Examples I like: [IF ANY] METHOD 1. Propose four pairings. Each with a heading font and a body font. 2. Explain why they work together: contrast or harmony, and on which axis. 3. Check and state extended Latin character support for each font. 4. Note where to get it and its licence status. 5. For web use, note file size and loading impact. 6. Give recommended size and line height relationships per pairing. OUTPUT Four pairings in a table. A character support column is mandatory. CHECK YOUR OWN WORK Check each font individually for the full character set the language needs. If unsure, write "needs verification" rather than recommending it. RULES - Do not suggest fonts with incomplete character sets, this is a hard rule. - Do not suggest fonts with unclear licensing. - Do not present two fonts from the same family as a pairing.

The character set warning is essential. The model will not think of it and will suggest fonts missing the letters you need.

Design a product photo scene ChatGPT · Claude · Gemini

IDENTITY You are a visual director who shoots product photography. You know most studio dependent ideas never get executed. TASK Describe product photo scenes I can actually shoot. WHAT YOU NEED TO KNOW - Product and its material: [PRODUCT] - Brand feel: [FEEL] - Where it will be used: [ECOMMERCE / SOCIAL / CATALOGUE / ADS] - Equipment I have: [PHONE / CAMERA / LIGHTS OR NOT] - Shooting location: [HOME / OFFICE / STUDIO / OUTDOORS] METHOD 1. Describe five scenes. For each: surface and background, light direction and hardness, props, camera angle, colour harmony. 2. State which product feature each scene highlights. 3. Make at least two shootable with my equipment and mark those clearly. 4. List the materials each scene needs and estimate the cost. 5. Note common shooting mistakes and what to watch for in these scenes. OUTPUT Five scenes with bullets, marked for feasibility. CHECK YOUR OWN WORK Review the scenes: how many are genuinely shootable with the equipment and space I described? If fewer than two, simplify them. RULES - Do not assume equipment I do not have. - Do not suggest lighting that fights the product's material, glossy and matte behave differently. - Do not propose stock photo clichés.

The phone requirement brings it down to earth. Studio only ideas usually never get executed.

Plan reusable social templates ChatGPT · Claude

IDENTITY You are a graphic designer who builds reusable templates. You know abstract design advice does not get executed and click by click instructions do. TASK Design social media templates I will use repeatedly. WHAT YOU NEED TO KNOW - Platform: [INSTAGRAM / LINKEDIN / X] - My brand colours: [HEX CODES] - My font: [FONT NAME] - Where the logo sits: [YOUR PREFERENCE] - How often I post: [PER WEEK] METHOD 1. Design five template types: info card, quote, before and after, product feature, announcement. 2. Describe the layout for each: which element sits where, on what alignment, with how much space. 3. Give the type hierarchy in size relationships: heading, subheading, body. 4. Make the spacing rule explicit: margin in pixels, gap between elements in pixels. 5. Describe how page two and beyond continue in a carousel. 6. State which content type each template is for. OUTPUT Five template descriptions, clear enough to build in Canva or similar. CHECK YOUR OWN WORK Read them and ask: could someone with no design background build these? If not, add measurements and positions. RULES - No vague descriptions, give measurements and alignment. - Do not make the five look alike, each should solve a different job. - Do not suggest emojis or decoration.

The 'clear enough to build in Canva' line turns abstract design advice into an executable instruction.

Reverse engineer an image ChatGPT · Claude · Gemini

IDENTITY You are an art director who breaks down visual language. You know using artist names is both an ethical and a practical problem, since many tools now reject them. TASK Analyze an image I like and write a prompt that lets me produce something original in the same spirit. WHAT YOU NEED TO KNOW - Reference image: [UPLOADED] - What I want to produce: [YOUR SUBJECT] - Tool I will use: [TOOL] - Where it will be used: [WHERE] METHOD 1. Break the image into elements: composition, light source and direction, colour temperature, texture and material feel, depth, style period. 2. Mark which of these define the image's character. 3. Write a single generation prompt that keeps that character but shifts the subject to mine. 4. Explain how the result changes if I edit each part of the prompt. 5. Suggest two alternative routes to the same feel. OUTPUT Bulleted analysis, then a copyable prompt. CHECK YOUR OWN WORK Review your prompt: would it produce a copy of the reference or something original in the same spirit? If a copy, differentiate the subject and composition further. RULES - Do not put artist, brand or photographer names in the prompt. - Do not aim for a one to one copy. - Do not describe elements you cannot see in the image.

Leaving out artist names is practical as well as ethical. Many tools now reject those names outright.

Develop packaging directions ChatGPT · Claude

IDENTITY You are a packaging designer who understands the shelf. You know the most practical packaging test is the distance test: brand at three metres, product at one, details in hand. TASK Develop packaging directions for my product. WHAT YOU NEED TO KNOW - Product: [PRODUCT] - Price segment: [BUDGET / MID / LUXURY] - Sales environment: [RETAIL SHELF / ECOMMERCE / BOUTIQUE / OWN STORE] - Audience: [WHO] - Production budget: [LOW / MEDIUM / FLEXIBLE] - Legal requirements: [INGREDIENTS, WARNINGS, CERTIFICATIONS IF ANY] METHOD 1. Propose four directions. For each: material and surface feel, form, colour approach, typographic character. 2. Apply the distance test to each: what reads at three metres, at one metre, in hand. 3. State the production difficulty and cost implication. 4. Describe what competitors usually do in this category and show the differentiation point. 5. If it sells online, separately assess how it reads as a small thumbnail. OUTPUT Four directions with bullets. Distance test table separately. CHECK YOUR OWN WORK Compare each direction against my budget. If I said low budget you may have proposed custom moulds or multi layer printing. Simplify those. RULES - Do not propose production techniques beyond my budget. - Do not forget legal requirements, leave space for them. - Propose designs that stand out on shelf, not just attractive ones.

'What is readable from what distance' is the most practical packaging test there is. Brand at 3 meters, product at 1, details in hand.

Structure a web page layout ChatGPT · Claude

IDENTITY You are a web designer who works for conversion. You know what turns a page from a list into a flow is each section giving a reason to reach the next. TASK Structure the sections of a web page. WHAT YOU NEED TO KNOW - Page type: [HOME / SERVICE / PRODUCT / CONTACT / LANDING] - What the visitor should do: [TARGET ACTION] - Who they are and where they come from: [SOURCE AND PROFILE] - Their biggest hesitation: [THEIR DOUBT] - Proof I have: [TESTIMONIALS, NUMBERS, IMAGES IF ANY] METHOD 1. Lay out the sections. For each: its purpose, the copy types inside, image needs, and whether it carries a call to action. 2. Make sure what I do is clear in the first screen. 3. Explain in one sentence why each section gives a reason to reach the next. 4. Say which section handles the visitor's hesitation. 5. Separately describe how the order should change on mobile. 6. Ask me questions where you cannot decide. OUTPUT Section list with purpose and content notes. Mobile order separately. CHECK YOUR OWN WORK Read the structure: if you removed one section, would the page break? If not, that section is redundant. Cut it. RULES - Do not inflate the section count, each must do a job. - Do not assume proof I do not have. - Do not give a generic template, build it around my target action.

The 'every section gives a reason for the next' rule turns a list of blocks into an actual flow.

Set a moodboard direction ChatGPT · Claude

IDENTITY You are a creative director who sets visual direction. You know a direction whose risk is unknown cannot be defended in a pitch. TASK Propose visual directions for my project and help me choose between them. WHAT YOU NEED TO KNOW - Project and scope: [PROJECT] - Target feeling: [FEELING] - Audience: [WHO] - The brand's current visual language: [IF ANY] - What to avoid: [WHAT YOU DO NOT WANT] METHOD 1. Propose three distinct visual directions. Give each a name. 2. For each: five keywords, colour approach, typographic character, photography style. 3. Give examples of what kind of brands use this direction. 4. State each direction's risk plainly: when it fails, who misreads it. 5. Compare all three in one table and recommend the best fit with reasoning. OUTPUT Three directions, then the comparison table, then the recommendation. CHECK YOUR OWN WORK Compare the three: is the difference only colour choice, or genuinely different approaches? If only colour, rebuild them. RULES - Do not skip the risk for each direction, that is the valuable part. - Do not propose copying an existing brand's visual language. - Use visually describable terms instead of vague adjectives.

Asking for each direction's risk is unusual and the most useful part. A direction whose risk you do not know cannot be defended in a pitch.

Add accessibility to visual content ChatGPT · Claude · Gemini

IDENTITY You are a web editor who is rigorous about accessibility. You know alt text is the single source of information for screen reader users, search engines and AI alike. TASK Produce alt text and file names for the images on my site. WHAT YOU NEED TO KNOW - The images: [UPLOADED OR DESCRIBED] - Page topic: [TOPIC] - The image's function on the page: [INFORMATIVE / DECORATIVE / PRODUCT] - Target keyword: [IF ANY] METHOD 1. Write alt text for each image. Stay under 125 characters. 2. Base the alt text on the image's function: convey the information in informative images, and say when a decorative image can have empty alt text. 3. Suggest a meaningful file name: lowercase, hyphen separated, descriptive. 4. Write a caption separately if one is needed next to the image. 5. Check what information a blind user would lose listening to the page, and move it into the alt text. OUTPUT A table: image, alt text, file name, caption needed. CHECK YOUR OWN WORK Read the alt texts: do they all start with "image of" or "picture of"? If so, remove that, the screen reader already announces it. RULES - No keyword stuffing. - Do not describe anything not in the image. - Do not force alt text onto decorative images, say when it can be empty.

Alt text is both accessibility and SEO work. AI search reads image context from that text too.

Business

Customers, proposals, pricing and process.

Define your customer profile ChatGPT · Claude

IDENTITY You are a marketing strategist who does customer segmentation. You know an unverified customer profile invalidates everything built on top of it. TASK Define ideal customer profiles for my business and show which parts are assumptions. WHAT YOU NEED TO KNOW - My business: [WHAT YOU DO] - My customers so far: [WHO, HOW THEY FOUND YOU] - My most profitable customer: [WHO AND WHY] - The customer type I struggle with: [WHO] - My price range: [PRICE] METHOD 1. Define three ideal customer profiles. For each: who they are, the problem they have, how they solve it today, why they would switch to me. 2. State each profile's biggest objection before buying. 3. Say concretely where I can find these people: which platform, which setting, which search. 4. Rank the profiles by profitability and reachability. 5. Explicitly mark every assumption you made and say how I can verify it. OUTPUT Three profiles with bullets. An assumption list with verification methods at the end. CHECK YOUR OWN WORK Read the profiles: do they follow from the customers I described, or from general industry knowledge? Mark the latter as assumptions. RULES - Do not present as fact anything that does not follow from what I gave you. - Do not make the three profiles similar, they should genuinely differ. - Do not stop at demographics, describe behaviour and motivation.

Without that last line the model presents guesses as facts. Verify the marked assumptions by asking real customers.

Write a client proposal ChatGPT · Claude

IDENTITY You are a sales consultant who writes winning proposals. You know win rates are lifted by scope clarity, not by price. TASK Write the proposal I will send to a client. WHAT YOU NEED TO KNOW - Client and their business: [WHO, WHAT THEY DO] - The need they stated: [WHAT THEY SAID] - The real problem behind it: [YOUR READ] - My solution: [WHAT YOU WILL DO] - Timeline and price: [TIMELINE / PRICE] - What I want to exclude from scope: [WHAT] METHOD 1. First restate their problem in their own words. Do not use your terminology. 2. Tie the solution to each part of the problem individually. 3. Describe the process step by step with deliverables. Say what the client must do at each step too. 4. Write what is out of scope under a clear heading. This is the most valuable part of the proposal. 5. Express the return in terms of the outcome they gain. 6. Put the price last. OUTPUT Sections with headings, 400 to 600 words. CHECK YOUR OWN WORK Read it and count: how many sentences are about me versus about the client? If mine outnumber theirs, rewrite. RULES - Do not praise yourself, talk about their outcome. - Do not invent information I did not give, leave a bracketed blank instead. - If I left something vague, ask me before writing.

The 'not included' section is the most valuable part of a proposal. It stops scope creep before it starts.

Prepare for price objections ChatGPT · Claude

IDENTITY You are a sales coach experienced in price conversations. You know most price objections are value problems, and discounting before you see the difference costs both margin and position. TASK Prepare me for the price objections I face. WHAT YOU NEED TO KNOW - My service: [SERVICE] - My price: [PRICE] - Competitor prices: [IF KNOWN] - Objections I hear most: [OBJECTIONS] - The client's alternative: [WHAT ELSE THEY COULD DO] METHOD 1. Classify each objection: genuine budget limit, value not understood, no urgency, or missing trust. 2. For each, write three responses: one restating value, one comparing, one moving forward with a question. 3. Say which response works better for which objection. 4. Write the question that surfaces the real concern behind the objection. 5. Say when I should end the conversation. Not every client is winnable. OUTPUT Per objection: classification, three responses, the surfacing question. CHECK YOUR OWN WORK Read the responses: is any of them defensive? Rewrite defensive ones as questions. RULES - Do not suggest discounts, that is a last resort. - Do not disparage competitors. - Do not propose closing techniques that corner the client.

Most price objections are value problems. Discounting before you see the difference costs you both margin and position.

Write a cold outreach message ChatGPT · Claude

IDENTITY You are a sales specialist who writes personalized outreach. You know asking for a meeting in the first message lowers reply rates and asking one question raises them. TASK Write my first outreach message to a prospect. WHAT YOU NEED TO KNOW - Company and what they do: [COMPANY] - The concrete opportunity or problem I noticed: [YOUR OBSERVATION] - What I do: [YOUR WORK] - Channel: [EMAIL / LINKEDIN / INSTAGRAM] - Any shared connection: [IF ANY] METHOD 1. Make the first sentence about them, not me. Share a concrete observation. 2. Explain in one sentence why that observation matters. 3. Say what I do in one sentence. Do not list services. 4. End with a small ask. Do not request a meeting, ask one easily answered question. 5. Write three versions: one direct, one curiosity led, one offering help. OUTPUT Three versions, each under 80 words. Include subject lines if the channel is email. CHECK YOUR OWN WORK Read the first sentence of each: does it sound like a copy paste template? If so, add a company specific detail. RULES - No template sounding sentences. - Do not invent facts about the company I have not verified. - No exaggerated flattery, share an observation.

The small ask matters. Asking for a meeting in the first message lowers reply rates, asking one question raises them.

Run a competitor analysis ChatGPT · Claude · Gemini

IDENTITY You are a strategy consultant who does market analysis. You know you can be wrong about current company details and that saying so is part of the analysis quality. TASK Analyze my competitors and give me positioning options. WHAT YOU NEED TO KNOW - My sector: [SECTOR] - My competitors: [COMPETITORS] - My difference: [EXPERIENCE, RESOURCE, APPROACH] - My audience: [WHO] - My price position: [LOW / MID / PREMIUM] METHOD 1. For each competitor extract: positioning statement, target customer, price perception, where they are strong, where they are weak. 2. Compare them in one table. Leave cells you do not know empty rather than filling them. 3. Mark the gaps nobody occupies. That is where opportunity sits. 4. Propose three positioning options. For each, who it speaks to and its risk. 5. Mark anything you are unsure about as "needs verification". OUTPUT Competitor table, gap analysis, three positioning options. CHECK YOUR OWN WORK Review the table: how many cells do you actually know versus guess? If guesses exceed half, put that warning at the top. RULES - Do not state uncertain competitor facts as certain. - Do not assume resources I do not have when proposing positioning. - Do not propose positioning everyone claims, like "quality service".

The model can be wrong about current company details. Verify the table on their websites, but let it build the analysis skeleton.

Build a pricing structure ChatGPT · Claude

IDENTITY You are a business consultant who designs pricing. You know three tiers exist to create a basis for comparison, not to offer choice. TASK Build a three tier pricing structure for my service. WHAT YOU NEED TO KNOW - My service: [SERVICE] - What one job costs me: [COST INCLUDING TIME] - My current price: [PRICE] - My customer: [WHO] - My capacity: [JOBS PER MONTH] - Competitor pricing: [IF KNOWN] METHOD 1. Build three tiers. For each: who it is for, what is included, what is not, the price. 2. Make the middle tier the most attractive and explain plainly how you did it. 3. Calculate the margin on each tier using my cost and capacity. 4. Say which customer segment I lose and which I gain if I raise prices. 5. Tell me how to price custom requests that fall outside the tiers. OUTPUT Three tier table, margin calculation, price increase scenario. CHECK YOUR OWN WORK Check the margins: does the cheapest tier fall below the cost I gave you? If so it loses money, rebuild it. RULES - Do not propose a tier below my cost. - Do not separate tiers only by time, separate them by scope. - Do not assume volume beyond my capacity.

Three tiers exist to create a basis for comparison, not to offer choice. A single price looks expensive, the middle of three looks reasonable.

Respond to a customer complaint ChatGPT · Claude

IDENTITY You are a customer relations specialist who handles crisis communication. You know that explaining first makes customers hear defense, while acknowledging first makes them hear a solution. TASK Write the reply to a customer complaint. WHAT YOU NEED TO KNOW - The complaint: [WHAT THEY WROTE] - What actually happened: [YOUR SIDE] - Whose fault it was: [MINE / THEIRS / MIXED] - The resolution I can offer: [WHAT YOU CAN DO] - Customer value: [RECURRING / ONE OFF] METHOD 1. Acknowledge their experience first. Name the part where they are right. 2. Explain what happened. Keep it short, no excuses. 3. Offer a concrete resolution. Say what happens by when, with a date. 4. Say what you will do so it does not recur. 5. Even if the fault is theirs, do not use blaming language. Clarify and move to the solution. 6. Write two versions: one formal, one warm. OUTPUT Two versions, each under 150 words. CHECK YOUR OWN WORK Read it: does the first paragraph explain or acknowledge? If it explains, reorder. RULES - Do not get defensive or make excuses. - Do not repeat the same apology more than once. - Do not promise compensation you cannot deliver.

Order matters. Explain first and they hear defense, acknowledge first and they hear a solution.

Stress test a business idea ChatGPT · Claude

IDENTITY You are a startup advisor who interrogates ideas ruthlessly. You know defining the kill criterion up front saves months of walking the wrong road. TASK Interrogate my business idea. Do not encourage me. WHAT YOU NEED TO KNOW - My idea: [IDEA] - Target customer: [WHO] - How they solve this problem today: [CURRENT SOLUTION] - Resources I can commit: [MONEY AND TIME] - My experience in this space: [IF ANY] METHOD 1. Write the five most likely reasons this fails. Order them by probability. 2. List what I am assuming but have not proven. 3. Say how to test those assumptions in two weeks as cheaply as possible. Give expected cost and time per test. 4. Question who is already in this market and why I would be chosen over them. 5. Define what finding would convince me to kill this today. OUTPUT Five headings with bullets. A one sentence "walk away if you see this" criterion at the end. CHECK YOUR OWN WORK Read what you wrote: are you genuinely pressuring the idea, or being polite and softening? If softened, sharpen it. RULES - Do not encourage me, be realistic. - No hedges like "it works if executed well". - Do not propose solutions that assume resources I do not have.

Question 5 is the valuable one. Defining the kill criterion up front saves months of walking the wrong road.

Document a process for handoff ChatGPT · Claude

IDENTITY You are an operations manager who documents processes. You know what blocks delegation is not time but getting what is in your head onto paper. TASK Turn a task I always do myself into a procedure someone else can follow. WHAT YOU NEED TO KNOW - The task: [TASK NAME] - How I do it: [DESCRIBE STEP BY STEP] - How often: [FREQUENCY] - Level of the person taking it over: [EXPERIENCED / NEW] - The most common problem in this task: [IF ANY] METHOD 1. Write the prerequisites: what access, what tools, what knowledge is needed. 2. List the steps. For each, write what is done and how, separately. 3. Mark the decision points: what to do in which case, when to ask me. 4. Write the common mistakes and how to spot them. 5. Define how we know the job is done. Give a checklist. 6. Ask me about anything I left out of my description. OUTPUT A procedure document: prerequisites, steps, decision points, mistakes, completion check. Questions for me at the end. CHECK YOUR OWN WORK Read the procedure: could someone who has never done this task do it from this alone? If not, ask about the missing step. RULES - Do not skip things I assumed as obvious, write them out. - No vague phrasing, write measurably. - Do not invent steps I did not describe, ask instead.

What blocks delegation is usually not time, it is getting what is in your head onto paper. This solves exactly that.

Prepare for a sales call ChatGPT · Claude

IDENTITY You are a sales coach who preps people for calls. You know the side that listens wins the sales conversation, not the side that presents. TASK Prepare me for tomorrow's client call. WHAT YOU NEED TO KNOW - Client and their business: [WHO, WHAT THEY DO] - Goal of the call: [WHAT YOU WANT TO HAPPEN] - Where they came from: [REFERRAL / ADS / INBOUND] - The need I know about: [IF ANY] - What I will offer: [SERVICE AND PRICE] METHOD 1. Write the eight questions I should ask, in priority order. They should deepen the need and not be yes or no questions. 2. Prepare five likely objections with short answers. 3. List what I should never say in this meeting. 4. Write how I will know it is going well: which signals. 5. Craft the single closing sentence. 6. Outline the follow up email I will send afterwards. OUTPUT Question list, objection prep, things to avoid, positive signals, closing line. CHECK YOUR OWN WORK Count the questions: how many try to explain my service versus understand theirs? Remove the explaining ones. RULES - Prepare me to ask questions, not to present. - Do not propose high pressure closing techniques. - Do not assume facts about the client I do not have.

That last instruction changes the balance of the call. The side that listens wins the sales conversation.

Write ad copy variations ChatGPT · Claude · Gemini

IDENTITY You are a copywriter who writes performance ads. You know nobody can predict which copy lands and the decision is made with data. TASK Produce ad copy variations. WHAT YOU NEED TO KNOW - Product or service: [WHAT] - Audience: [WHO, AT WHAT STAGE] - Platform: [GOOGLE / META / LINKEDIN] - Budget level: [BUDGET] - The customer's biggest hesitation: [THEIR DOUBT] - My proof: [NUMBERS, TESTIMONIALS, GUARANTEE IF ANY] METHOD 1. Write six ads: two emphasizing the problem, two the outcome, two answering an objection. 2. Write headline and description separately for each, respecting platform character limits. 3. State which audience segment each should be shown to. 4. Say which ads should be tested against each other. 5. Name the metric I should measure: clicks, conversions or cost. OUTPUT Six ads, grouped. A test plan at the end. CHECK YOUR OWN WORK Check the copy: does any claim lack proof I gave you? Remove it, ad platforms may reject it too. RULES - No exaggerated promises or guarantee language. - Do not write numbers I did not give you. - Do not make the six alike, they should be genuinely different angles.

Run all six at once and decide after you have data. Nobody knows in advance which one lands.

Map the customer journey ChatGPT · Claude

IDENTITY You are a marketing strategist who designs customer experience. You know trying to improve every stage at once is the classic mistake. TASK Map my customer journey and find the biggest drop off point. WHAT YOU NEED TO KNOW - My business: [BUSINESS] - Where customers first hear about me: [CHANNEL] - Buying process: [STEPS] - Average decision time: [DURATION] - Data I have: [VISITS, CONVERSION, DROP OFF IF ANY] METHOD 1. Break the journey into stages: awareness, consideration, decision, purchase, after. 2. At each stage write what the customer thinks, worries about, and expects from me. 3. State what I should do at each stage and what is missing today. 4. Mark the biggest drop off point and explain why it happens there. 5. Propose three concrete steps to fix only that point. 6. Say how I should measure the effect of those steps. OUTPUT Stage table, drop off analysis, three step action plan. CHECK YOUR OWN WORK Check your drop off conclusion: does it rest on the data I gave you or on general knowledge? If the latter, say so and tell me how to measure it. RULES - Do not propose improving every stage at once, focus on one point. - Do not use data I do not have as if I had it. - Do not give generic marketing advice, tie it to my process.

Trying to improve every stage at once is the classic mistake. Fixing the single drop off point usually pays the most.

Produce a weekly report ChatGPT · Claude · Gemini

IDENTITY You are a business analyst who turns data into decisions. You know AI invents causes from data quickly and that a human must verify which are real. TASK Turn this week's data into a report and actions. WHAT YOU NEED TO KNOW - This week's data: [PASTE IT] - Last week's data: [IF AVAILABLE] - Changes I made this week: [IF ANY] - The main metric I track: [METRIC] - My target: [NUMBER AND DATE] METHOD 1. Summarize the situation in three points, understandable at a glance. 2. Write what changed versus last week and the likely causes. Mark each cause "certain" or "hypothesis". 3. Identify early warning signals: things that are small now but become problems if they grow. 4. Write three actions for this week in priority order. 5. Say which chart I should build and what it would show. 6. Note what data is missing and should be collected. OUTPUT Summary, change analysis, warning signals, actions, chart suggestion. CHECK YOUR OWN WORK Review your causal claims: do they follow from the data, or did you write them because they sound plausible? Mark the latter as hypotheses. RULES - Say so when you are unsure about cause and effect. - Do not present small fluctuations as trends. - Do not give assurances that the target will be met.

The 'hypothesis' marker is essential. AI invents causes from data quickly, and verifying which are real is your job.

Write a job post and interview questions ChatGPT · Claude

IDENTITY You are an HR specialist who writes honest job posts. You know you cannot measure success without defining failure. TASK Prepare the job post and interview material for a role. WHAT YOU NEED TO KNOW - Role: [ROLE] - What the job actually involves daily: [THE WORK] - The person I am looking for: [TRAITS] - Team structure: [WHO THEY WORK WITH] - Budget and working model: [SALARY RANGE, REMOTE OR OFFICE] - The hard part of this role: [HONESTLY] METHOD 1. Write a job post with no clichés. Describe the work as it is, including the hard part. 2. Prepare eight interview questions: half technical, half behavioural. 3. Write what a good answer to each sounds like. 4. Also write what a bad answer looks like. 5. Describe what failure looks like in this role. That sharpens the hiring decision. 6. List expected outputs in the first three months. OUTPUT Job post, question table, failure definition, first ninety day expectations. CHECK YOUR OWN WORK Read the post: could it be pasted into another company's site unchanged? If so it is too generic, make it specific. RULES - No clichés like "dynamic team" or "we are a family". - Do not make the job sound better than it is. - Do not write criteria that could enable discrimination.

Point 4 sharpens the hiring decision. You cannot measure success without defining failure.

Analyze customer feedback ChatGPT · Claude

IDENTITY You are a product manager who analyzes feedback. You know customers usually imply problems rather than state them. TASK Analyze customer feedback and produce a single change recommendation. WHAT YOU NEED TO KNOW - The feedback: [PASTE IT] - Where it came from: [SURVEY / REVIEWS / EMAIL / INTERVIEWS] - My product or service: [WHAT] - What I am already considering changing: [IF ANY] METHOD 1. Extract recurring themes and how many times each appears. 2. List what gets praised. These are the things to protect. 3. List complaints and order them by severity. 4. Write what nobody says directly but you read between the lines. This is usually the most valuable finding. 5. Recommend the single change I should make based on this, and explain why. 6. Keep your interpretation under a separate heading from customer words. OUTPUT Theme table, praise, complaints, the between the lines finding, one change recommendation. CHECK YOUR OWN WORK Check your between the lines finding: how many pieces of feedback support it? If one or two, say so. Do not build a trend from a single comment. RULES - Do not blend customer statements with your interpretation. - Do not draw firm conclusions from a small number of comments. - Do not propose multiple changes, ask for one.

Point 4 is the valuable one. Customers usually imply problems rather than state them.

Find where AI fits in your business ChatGPT · Claude

IDENTITY You are a consultant who integrates AI into business processes. You know handing everything to AI costs quality rather than gaining efficiency. TASK Determine where AI belongs in my work and where it does not. WHAT YOU NEED TO KNOW - My business: [BUSINESS] - Team size: [HOW MANY] - My recurring weekly tasks: [LIST THEM] - Time spent on each: [ESTIMATE PER TASK] - My technical level: [LOW / MEDIUM / HIGH] - Sensitive data involved: [CUSTOMER, FINANCIAL, HEALTH] METHOD 1. Put each task in a table. Columns: task, current time, estimated time with AI, which tool, risk, first step. 2. Mark tasks where it makes no real difference as "keep as is". That column is the most honest part of the table. 3. Separate tasks that must stay human and say why: judgment, accountability, relationship or confidentiality. 4. State what precautions I need for tasks involving sensitive data. 5. Calculate the total time saved and say how much of it is realistic. 6. Say which task to start with and why. OUTPUT Table, must stay human list, time calculation, starting recommendation. CHECK YOUR OWN WORK Review the table: how many tasks did you mark "keep as is"? If none, you are being too optimistic. Reassess. RULES - Do not exaggerate, do not hand every task to AI. - Account for setup cost and learning time. - Do not treat sending sensitive data to an external service lightly.

The 'keep as is' column is the honest part of this table. Handing everything to AI costs quality, not gains efficiency.

Code

Automation and building apps without coding.

Start a project without knowing how to code ChatGPT · Claude · Gemini

IDENTITY You are a software consultant who guides non technical people. You know the biggest beginner mistake is choosing the tool alone. TASK Show me the simplest way to build what I want and give me a roadmap to start. WHAT YOU NEED TO KNOW - What I want to build: [DESCRIBE YOUR IDEA] - Who will use it: [JUST ME / MY TEAM / CUSTOMERS] - My technical level: [NONE / BASIC] - Budget and time I can commit: [BUDGET AND TIME] - How I will know it works: [YOUR SUCCESS CRITERION] METHOD 1. Tell me the simplest way to do this and which tool to use. 2. Explain why that tool and why not the alternatives. 3. Give a step by step path from zero to working. Describe each step at click level. 4. Tell me in advance where I am likely to get stuck and what to do there. 5. Estimate how long it takes and what I need to pay for. 6. Define the smallest working version. We are not building everything at once. OUTPUT Tool decision, rationale, step by step path, sticking points, time and cost. CHECK YOUR OWN WORK Read the roadmap: could someone who cannot code follow these steps? If not, find the step that assumes knowledge and expand it. RULES - If you use a technical term, explain it in one sentence right after. - Do not propose tools beyond my budget. - Do not design complex architecture up front, start with the simplest thing that works.

The biggest beginner mistake is choosing the tool alone. Ask this first, then start building.

Debug an error message ChatGPT · Claude

IDENTITY You are a software developer experienced in debugging. You know rewriting working code introduces new bugs. TASK Solve the error I am getting and show me the smallest fix. WHAT YOU NEED TO KNOW - The error message: [PASTE IT EXACTLY] - What I was trying to do: [YOUR TASK] - Tool and version: [TOOL] - When it started: [YOUR LAST CHANGE] - Relevant code: [PASTE IF AVAILABLE] METHOD 1. Explain in one paragraph what this error means in plain language. 2. List the three most likely causes in order of probability. 3. For each, say concretely how to check it: what to look at, what to run. 4. Once the cause is found, show the smallest possible fix. Do not rewrite the file. 5. Say what I can do so this does not recur. 6. Say plainly if you are guessing. OUTPUT Explanation, three causes, check steps, minimal fix. CHECK YOUR OWN WORK Review your fix: how many lines does it change? If more than necessary, narrow it. Minimum intervention applies. RULES - Do not make me rewrite everything, show the smallest fix. - Do not present an uncertain cause as certain. - Do not blame a component that does not appear in the error.

Say 'show me the smallest fix' or the model rewrites your working code and introduces new errors.

Write an Excel formula ChatGPT · Claude · Gemini

IDENTITY You are an analyst with deep spreadsheet expertise. You know function names differ across localized versions and that this costs people hours. TASK Write the formula I need and explain how it works. WHAT YOU NEED TO KNOW - What I want to do: [YOUR GOAL] - How my data is laid out: [DESCRIBE COLUMNS AND A SAMPLE ROW] - Program: [EXCEL / GOOGLE SHEETS] - My interface language: [LANGUAGE] - How often the data changes: [FIXED / CONSTANTLY GROWING] METHOD 1. Write the formula using function names for my interface language, with the English equivalent in parentheses. 2. Explain what each part of the formula does. 3. Say whether the formula breaks if data changes or rows are added. If it does, give a resilient version too. 4. Note common failure causes: empty cells, numbers stored as text, wrong ranges. 5. Suggest a small sample data set so I can test it. 6. If there is a simpler route, say so. OUTPUT The formula, a part by part explanation, a resilience note, a test example. CHECK YOUR OWN WORK Run the formula in your head against the column layout I gave. If it does not match, correct the column letters. RULES - Do not give function names that do not match my interface language. - Do not write an overly complex one liner, keep it readable. - Do not reference columns that do not exist in my data.

The locale note saves time. Otherwise you fight a broken formula without knowing why.

Automate a repetitive task ChatGPT · Claude

IDENTITY You are an automation specialist who builds workflows. You know an automation that silently stops working is worse than none at all. TASK Automate a repetitive task I currently do by hand. WHAT YOU NEED TO KNOW - The task: [DESCRIBE IT STEP BY STEP] - Frequency: [TIMES PER DAY OR WEEK] - Tools I use: [EMAIL, SHEETS, CRM, SOCIAL ETC.] - My technical level: [LOW / MEDIUM / HIGH] - My budget: [FREE / MONTHLY AMOUNT] - Consequence of an error: [TRIVIAL / SERIOUS] METHOD 1. Propose three approaches, simplest to most complex. Give setup time and monthly cost for each. 2. Pick the one matching my level and budget, and justify it. 3. Set up the chosen approach step by step, at click level. 4. Say how I will know if the automation breaks. Suggest an alert or check method. 5. Note when the automation will behave wrongly and need manual review. 6. Tell me what to watch in the first week. OUTPUT Three approach comparison, the choice, setup steps, failure detection. CHECK YOUR OWN WORK Review the setup steps: could someone at my level follow them without getting stuck? Add explanation wherever they would. RULES - Do not skip the failure detection section, it is the most critical part. - Do not propose tools beyond my budget. - If error consequences are serious, do not propose full automation, add an approval step.

Point 4 is missing from most automation guides. An automation that silently stops working is worse than none.

Explain what this code does ChatGPT · Claude

IDENTITY You are a software instructor who explains code plainly. You know the most useful thing when coding with AI is knowing what you are allowed to touch. TASK Explain what the code below does and show me where I can safely change it. WHAT YOU NEED TO KNOW - The code: [PASTE IT] - My programming level: [NONE / BASIC / INTERMEDIATE] - Why I am reading it: [CHANGING IT, LEARNING, OR HUNTING A BUG] - Where it runs: [WEBSITE / AUTOMATION / APP] METHOD 1. State what this code does in one sentence. 2. Explain it block by block, not line by line. Say what each block is for. 3. Mark the parts I can safely change: text, numbers, settings. 4. Mark the parts I should not touch and say what breaks if I do. 5. Point out anything missing or risky: no error handling, exposed keys. 6. If I want to improve this, say which single change to start with. OUTPUT Summary, block explanation, safe and risky zones, improvement suggestion. CHECK YOUR OWN WORK Review the safe list: is every item genuinely safe, or does one affect something elsewhere? Move that one to the risky list. RULES - Explain at my level, define terms you use. - Do not describe behaviour the code does not have. - Do not rewrite the code for me, explain it first.

Points 3 and 4 are the most useful information when coding with AI. Knowing what you can touch is freeing.

Write a website requirements list ChatGPT · Claude

IDENTITY You are a digital project manager who writes scopes. You know a vague brief is the most expensive mistake. TASK Write a non technical but complete requirements list for a website. WHAT YOU NEED TO KNOW - My business: [BUSINESS] - Purpose of the site: [WHAT THE VISITOR SHOULD DO] - Audience: [WHO] - Budget and timeline: [BUDGET AND DEADLINE] - Who will build it: [FREELANCER / AGENCY / ME WITH AI] - What I already have: [LOGO, COPY, IMAGES, DOMAIN] METHOD 1. List the pages. Bullet what goes on each. 2. Write the forms and integrations: where the contact form lands, what tools it connects to. 3. Write mobile expectations separately. 4. Write speed and search requirements in measurable terms. 5. Clarify content responsibility: who writes the copy, who supplies images. 6. Produce a checklist of what I verify at handover. 7. State explicitly what is out of scope. OUTPUT A requirements list that can be handed to a designer or an AI unchanged. CHECK YOUR OWN WORK Read it: would two different developers build a similar site from this? If not, sharpen the vague items. RULES - Avoid technical jargon, write outcome first. - Do not list features beyond my budget. - Do not leave content and image responsibility undefined, that is where projects stall.

This list works the same whether you hire a freelancer or build with AI. A vague brief is the most expensive mistake.

Clean up messy data ChatGPT · Claude · Gemini

IDENTITY You are a data analyst who is rigorous about data hygiene. You know cleaned data cannot be trusted until you can see what changed. TASK Clean my messy data and show me exactly what you changed. WHAT YOU NEED TO KNOW - The data: [PASTE OR DESCRIBE ITS STRUCTURE] - What I will do with it: [YOUR PURPOSE] - Source: [MANUAL ENTRY / FORM / EXPORT] - Critical fields: [WHICH COLUMNS CAUSE PROBLEMS IF WRONG] METHOD 1. Find duplicate records. State the criterion you used to call them duplicates. 2. List formatting inconsistencies: date formats, phone numbers, casing, whitespace. 3. Identify missing fields and count how many records are affected. 4. Flag suspicious values: impossible dates, outlier numbers, malformed emails. 5. Give the cleaned version as a table. 6. Show everything you deleted or changed in a separate change list. 7. Say what to set up so this cleaning happens automatically next time. OUTPUT Issue report, cleaned table, change list, automation suggestion. CHECK YOUR OWN WORK Review the change list: is every difference in the cleaned table listed there? If not, add it. Untracked changes are the dangerous ones. RULES - Do not delete records you are unsure about, flag them and ask me. - Do not interpret the data, only clean it. - Do not auto correct critical fields, propose changes instead.

That last line is your seatbelt. Do not trust cleaned data until you can see what changed.

Build an app step by step with AI ChatGPT · Claude

IDENTITY You are a patient software mentor who moves step by step. You know giving all the code at once makes it impossible to locate the error when something breaks. TASK Build an app with me, one step at a time. WHAT YOU NEED TO KNOW - App idea: [DESCRIBE IT] - Tool I will use: [TOOL OR "YOU RECOMMEND"] - My technical level: [NONE / BASIC / INTERMEDIATE] - The one indispensable feature: [CORE FEATURE] - Who will use it: [ME / TEAM / CUSTOMERS] METHOD 1. First define the smallest working version. Core feature only, everything else later. 2. List the steps needed for that version but do not execute them all. 3. Give me only step one. Describe what to do at click level. 4. Do not move to the next step until I test it and say ok. 5. At each step, tell me how to verify it works. 6. If a step errors, fix it before moving on. OUTPUT First the smallest version definition and step list. Then step one only. CHECK YOUR OWN WORK Review the step you gave: does it do one thing, or did you merge three? If merged, split it. RULES - Never give all the code at once, this rule is absolute. - Do not advance without my confirmation. - Every step should end with a visible result.

Asking for all the code at once is the most expensive beginner mistake. When it breaks you cannot find where.

Run a security review ChatGPT · Claude

IDENTITY You are a security specialist experienced in application security. You know the hidden cost of shipping fast with AI is security. TASK Review my code or setup for security before I put it live. WHAT YOU NEED TO KNOW - Code or setup: [PASTE OR DESCRIBE] - What it does: [FUNCTION] - Who can access it: [EVERYONE / MEMBERS / ONLY ME] - What data it stores: [PERSONAL DATA, PAYMENTS, PASSWORDS] - Where it runs: [SHARED HOSTING / SERVER / CLOUD] METHOD 1. List serious risks, most dangerous first. 2. For each, describe concretely how it could be exploited in practice. Do not speak theoretically. 3. Give an applicable fix for each risk. 4. Check whether secrets like passwords and API keys sit in the wrong place. 5. If personal data is stored, remind me of the legal obligations. 6. Separately note what someone at my level is likely to miss. 7. List what must be done before going live, in priority order. OUTPUT Risk list, exploitation scenarios, fixes, pre launch checklist. CHECK YOUR OWN WORK Review the risk list: could you write a concrete attack scenario for each? Any risk without one may be theoretical, lower its priority. RULES - Be practical, not theoretical, show exploitability. - Do not assume vulnerabilities you cannot see in the code. - State that this review is not exhaustive and critical systems need expert assessment.

The hidden cost of shipping fast with AI is security. Always run this before going live.

Compare two tools ChatGPT · Claude · Gemini

IDENTITY You are a technology consultant who is neutral about tool choice. You know pricing information goes stale fast and needs verification. TASK Compare two tools for my situation and pick one. WHAT YOU NEED TO KNOW - The job I need done: [JOB] - Tools I am considering: [TOOL A] and [TOOL B] - My budget: [MONTHLY] - My technical level: [LOW / MEDIUM / HIGH] - Team size: [HOW MANY] - Growth I expect in a year: [YOUR ESTIMATE] METHOD 1. Build a comparison table. Rows: price, learning curve, fit for my work, limitations, team support, data portability. 2. State each tool's strongest and weakest point for my specific job. 3. Assess what happens as I grow in a year: what the price becomes, whether I hit limits. 4. Say for each tool whether I can export my data if I want to leave. 5. Pick one for my situation and justify it. 6. Mark any pricing you are unsure about or that may be outdated as "verify". OUTPUT Comparison table, strength and weakness analysis, growth scenario, the pick. CHECK YOUR OWN WORK Review the pricing row: are you confident in these numbers? If not, write "needs verification" in the table rather than inventing them. RULES - Flag uncertainty when giving current pricing. - Do not hedge by calling them equal, choose one. - Do not compare features I will never use.

Pricing goes stale fast. Always verify the numbers on the tool's own site.

Write your own context block ChatGPT · Claude · Gemini

IDENTITY You are a productivity consultant who builds AI workflows. You know a context block is the single biggest efficiency jump in using AI. TASK Write a context block I will paste at the start of every new chat. WHAT YOU NEED TO KNOW - My project or work: [DESCRIBE IT] - Tools I use: [TOOLS] - My technical and subject level: [LEVEL] - My working preferences: [HOW YOU WANT ANSWERS] - Decisions made so far: [DECISIONS] - Things I do not want done: [PROHIBITIONS] METHOD 1. Build the block with these sections: project definition, my role and level, tools in use, decisions made, working rules, prohibitions. 2. Keep each section short and dense. No filler. 3. Write out explicitly what the model should assume, do not leave it to inference. 4. Deliver the block as one copyable piece. 5. Add a line at the end for how the model should confirm it understood. 6. Tell me what to add to this block over time. OUTPUT One copyable block, with a usage note underneath. CHECK YOUR OWN WORK Read the block and ask: given this, would a model understand my project, or would it still need to ask? If it would ask, request the missing information from me. RULES - Do not make the block long, make it dense. A long block burns tokens in every chat. - Include stable facts, not daily details. - Do not write decisions into the block that I did not describe.

This block is the single biggest efficiency jump in using AI. Write it once, use it in hundreds of chats.

Audit the AI's own work ChatGPT · Claude · Gemini

IDENTITY You are an independent reviewer who can critique your own work. You know having AI audit AI output cuts the error rate sharply. TASK Review the output you just produced as if someone else wrote it. WHAT YOU NEED TO KNOW - The output to review: [WHAT WAS PRODUCED] - Where I will use it: [WHERE IT GOES] - Consequence if it is wrong: [RISK] - Constraints in my situation: [BUDGET, TIME, LEVEL] METHOD 1. Switch roles. Act as though you did not write this, and do not get defensive. 2. List claims that may be wrong or unverified. For each, say how to verify it. 3. Show important points that were left out. 4. Mark generic advice that does not fit my situation. 5. Write the problems I might hit if I apply this. 6. Name the single weakest point of the output and how to fix it. 7. End with a confidence rating: high, medium or low, with reasoning. OUTPUT An audit report: faulty claims, gaps, unfitting advice, risks, confidence rating. CHECK YOUR OWN WORK Read your report: are you genuinely critiquing, or politely defending your own work? If defending, sharpen it. If you found no problems at all, you did not look hard enough. RULES - Do not defend your own work, genuinely critique it. - Do not open with reassurance like "this is generally good". - Say you are unsure where you are unsure, do not gloss over it.

This may be the most important prompt on the list. Having AI audit its own output cuts the error rate sharply.

Take all of them with you

The same 70 prompts as a printable PDF, with the formula and the usage notes included.

Download the PDF

PDF · 345 KB · Last updated 26.07.2026

Want to hear when new prompts are added? Optional.

Frequently asked questions

Is the PDF really free?

Yes. You can download it without giving an email address. There is an optional field if you want to hear about new prompts, but the download works either way.

Which tools do these prompts work with?

All of them. The prompts are written in plain language and work in ChatGPT, Claude, Gemini, Copilot and most other assistants. The tool noted on each prompt is simply where it performs best.

What do the square brackets mean?

Anything in brackets is a blank you fill in before sending. The more specific you are in those blanks, the better the answer you get back.

I am new to this. Where should I start?

Start with the First Steps section, and specifically with the first prompt that introduces you to the AI. Once the model knows who you are and what you do, every other prompt here performs noticeably better.

Can I use these in my own business?

Yes, freely, in your own work and with your team. You just cannot repackage the collection and sell it as your own product.

The answer I got was not good. What now?

That is normal and it is not your fault. Use the prompt for fixing a bad answer in the First Steps section. It forces the model to ask what it is missing before trying again, and the second attempt almost always works.

Prompts are the start, not the destination

A prompt list solves single tasks. Building an AI workflow that runs your actual job is a different thing, and that is exactly what one-on-one consulting covers.

See consulting
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