Let Your Ad Budget Be Managed with Data
I manage your Google Ads and Meta ads with a focus on conversions, not clicks. Account setup, campaign structure, A/B tests and monthly optimization proceed from a single source; every month you see clearly what was spent and what it returned. The discipline I gained on luxury brand projects is applied to your business's ad investment.
What's included?
Account and Infrastructure Setup
Correctly configuring Google Ads and Meta Business accounts on your behalf; setting up the pixel, tag and tracking infrastructure.
Conversion Tracking
Measuring sales, form, call and WhatsApp contacts; clarifying which campaign truly delivers results.
Campaign Structure
Designing the search, shopping, video and social campaign structure from scratch according to your goal; audience and bidding strategy.
Ad Copy and Visual Production
Preparing campaign-specific copy and creative variations; fast and economical production with AI-supported processes.
A/B Tests
Systematically testing headline, visual, audience and landing page variants; making decisions with data rather than guesswork.
Monthly Optimization
Regularly adjusting budget allocation, negative keywords, bid settings and audience improvements every month.
Monthly Report and Review
A report that summarizes spend, conversion and cost metrics in plain language; together with the next month's action plan.
How we work
Introduction and Goal Meeting
We talk about your business, your target audience and your expectations from advertising; if you have existing accounts, I do a free preliminary review.
Proposal and Pricing Model Selection
We decide together on the model that suits you, either a fixed fee or a percentage of budget; scope and figures are clarified in the proposal.
Setup and Measurement
Accounts, conversion tracking and tracking infrastructure are set up on your behalf; the ad-readiness of landing pages is checked.
Campaign Launch
Campaigns are structured, creatives are prepared and ads are put live; close monitoring is done in the first days.
Testing and Optimization
A/B tests are run; budget, audience and bid settings are continuously improved based on the data.
Monthly Report and Strategy Update
At the end of each month we evaluate the results together and clarify the plan for the next period.
Why Sefa Aydın?
- The brand discipline I gained on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari is reflected in the voice and visual quality of your campaigns.
- Advertising, creative production, website and print work run from a single source; you don't get lost between agency layers, and your point of contact is always me.
- Thanks to AI-supported production processes, ad visuals and copy variations are prepared quickly and cost-effectively.
- Transparent pricing model: your ad budget is paid directly to Google and Meta, the management fee is clear from the start, and the accounts remain in your name.
- I report not with vanity metrics like clicks or reach, but with conversion and cost data; at the end of every month you know what you got.
Ad management is the service of end-to-end management of your advertising investment on Google Ads and Meta (Instagram, Facebook) platforms, from account setup to conversion tracking, from campaign structure to monthly optimization. The goal is not to collect clicks; it is to turn your budget into measurable sales, forms or appointments.
As an Istanbul-based Brand Manager, I provide ad management services to businesses across Turkey. I combine the discipline I gained on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari with the work I have carried out with clients such as Brandeyes, Benesta and Nivak. I treat advertising not as a standalone expense item, but as part of your brand strategy.
What Do You Gain from Google Ads Consulting?
Google Ads lets you reach the user searching for your product or service at that exact moment. A correctly structured account directs the budget toward high-intent searches; an incorrectly structured account spends it on irrelevant clicks. The management scope includes the following:
- Search network campaigns: Visibility with the right keywords in service and product searches.
- Shopping and Performance Max: Displaying your e-commerce products across Google surfaces.
- YouTube and display network: Brand awareness and remarketing campaigns.
- Conversion tracking: Correctly measuring sales, form and call data; basing decisions on this data.
- Negative keyword and bid optimization: Regularly filtering out irrelevant searches that consume the budget.
How Do Instagram Advertising and Meta Ad Management Work?
Meta ads create demand by reaching an audience that isn't searching for you yet but is a good fit for your product. On Instagram and Facebook, results largely depend on creative quality and audience structure. Within the management scope, audience segments are built, measurement is ensured with the pixel and Conversions API, and remarketing is done to visitors of your site. Ad visuals and videos are produced in fast variations with AI-supported processes; this makes it easier to test which creative works. It can also be run together with social media management for the organic visibility that advertising feeds.
Google Ads or Instagram Advertising?
Short answer: Google Ads captures existing demand, Meta ads create new demand. For most businesses, the most efficient result comes from structuring the two together.
| Criterion | Google Ads | Meta (Instagram/Facebook) |
|---|---|---|
| User intent | Active search, high intent | Discovery, interest-based targeting |
| Strongest scenario | Service and product searches, local demand | Visual products, awareness, remarketing |
| Creative need | Predominantly text-focused | Visual and video quality is decisive |
How Does Ad Management Pricing Work?
I apply two transparent models; which one is suitable becomes clear at the proposal stage according to your goal and budget:
- Fixed monthly fee: A predictable management fee independent of budget. Suitable for businesses with a relatively stable budget.
- Percentage of budget: The management fee is calculated as a certain percentage of the monthly ad spend. Provides flexibility for businesses whose budget changes seasonally or scales.
In both models, your ad budget is paid directly to Google and Meta from your own card; the management fee is separate from this. Accounts are opened in your name and remain yours under all circumstances.
What Infrastructure Is Needed Before Advertising?
If ad traffic is sent to a site that cannot convert, the budget is wasted. That is why, before starting work, I check the speed, message clarity and form flow of your landing pages; if needed, I can also provide support on the brand-focused website side. For a free preliminary evaluation of your existing accounts, you can reach me via the contact page or on WhatsApp.
Frequently Asked Questions
How much is the ad management fee?
Instead of giving a fixed figure, I offer two transparent models: a fixed monthly fee independent of budget, or a certain percentage of the ad spend. In the Turkey market, management fees vary across a wide range depending on scope and budget; the exact figure for you is determined in the proposal after your goals and campaign scope are discussed. Your ad budget is separate from this fee and is paid directly to Google and Meta.
When will I start seeing results?
After campaigns go live, the platforms have a learning period; data is collected in the first weeks and optimization is done based on that data. First signals usually appear within the first month, and a healthy evaluation requires a few months of regular optimization. Instead of committing to an exact date, I report where we stand every month with concrete data.
Is a minimum ad budget required?
I do not impose a fixed lower limit; however, the budget should be at a level sufficient to run a meaningful test according to your goal and the click costs in your sector. We determine a suitable starting budget together in the first meeting, based on your goal.
Who prepares the ad visuals and copy, and are there revisions?
Creative production is included in the service; visuals and copy are prepared by me in variations with AI-supported processes. They are submitted for your approval before publishing, and reasonable revision requests are accommodated during the process. If you have ready brand visuals, those can be used too.
How does the process work?
First we clarify your goals in an introductory meeting; then the proposal and pricing model are determined. After account setup and conversion tracking, campaigns are put live. It then continues with A/B tests and monthly optimization; at the end of every month we evaluate the results together in a clear report.
Who owns the ad accounts?
All accounts are opened in your name, or we work through your existing accounts. If the engagement ends, the accounts, data and campaign history remain fully with you; no asset is dependent on me.
Is there a long-term contract or commitment?
The engagement proceeds monthly; there is no long-term commitment requirement. Even so, I recommend a working period of at least three months so the ad data settles and the optimization shows its return.
Let's Talk About Your Ad Account
For a free preliminary evaluation of your current campaigns or a setup from scratch, you can message me on WhatsApp at 0542 783 42 15 or fill out the contact form. I respond the same day.