AI training for marketing teams: from brief to publish in the same day
Full day (about 7 hours) Up to 10 people On site in Istanbul or online 49.900 TL + VAT
Marketing teams
What is this program?
AI training for marketing teams is a full-day, hands-on program in which brand and marketing teams learn to produce campaign copy, social media content, visuals, ad copy and performance reports with ChatGPT, Claude and Midjourney on their own brand. Brand voice and visual consistency are the main rule of the program.
Marketing is the field where AI delivers results fastest and, at the same time, the field with the most bad examples. Identical copy everyone produces with the same tool, visuals that have nothing to do with the brand colours, ad copy written with unverified figures. The difference is not in knowing the tool but in describing the brand to the tool correctly.
That is why the program starts with how to teach the brand voice to AI. The team's own brand guide, past campaigns and best-performing content are given to the tool as context. By the end of the day the team leaves with a flow that produces content that looks like the brand, not generic copy.
Who is it for?
Brand and marketing managers
Those who plan campaigns, manage the agency and are responsible for content quality.
Content and social media teams
Teams that produce dozens of posts, blog articles and newsletters every week.
Performance marketing specialists
Those who prepare Google Ads and Meta ad copy, landing pages and reports.
Program flow: six modules
Talking takes at most a fifth of the day. The rest is hands-on production on your own files, each module ending with a piece of real work.
Teaching the brand voice to AI
Building a brand context file from the brand guide, tone examples and past content. This file becomes the basis of every piece produced during the day.
Campaign and content copy
Campaign concept, social media copy, email newsletter and blog draft. Adapting the same message to different channels.
Visual production with Midjourney
Campaign visuals, product scenes and social media images that match the brand's colours and style. Style references and a prompt pattern for consistency.
Ad copy and landing pages
Headline and description variants for Google Ads and Meta, landing page copy, A/B test hypotheses. The rule on unverified claims.
Content calendar and planning
Building the monthly content calendar with AI, channel and format distribution, production order.
Reporting and insight
Management reports from ad and social media data, competitor content analysis, a list of recommendations for next month.
Real work scenarios
The kind of tasks the day is built around. Yours replace these after the discovery call.
New product launch
Producing a campaign concept, 12 social media posts, a newsletter and 3 ad variants from a single brief in one day.
Monthly content calendar
A 30-day calendar with the brand context file, with copy and a visual direction for each day.
Brand visual set
20 campaign visuals faithful to the brand style with Midjourney, from a single prompt pattern.
Refreshing Google Ads copy
15 headline and 4 description variants for underperforming ad groups, with their hypotheses.
Agency brief
Preparing a complete and clear campaign brief for the agency with AI.
Monthly marketing report
A one-page summary and recommendation list for management from scattered channel data.
Tools used
Skills come before tools. The current model comparison with prices is on the AI models page.
What the team leaves with
- A brand context file that teaches the brand voice to AI
- Ready flows for campaign, social media, newsletter and ad copy
- A Midjourney prompt pattern for visuals faithful to the brand style
- A method for producing a 30-day content calendar
- A pre-publication verification and approval rule
Format and what is included
- Discovery call: your industry, the team's daily work and the three targets of the day
- Content built on your own files, not a generic slide deck
- Full day (about 7 hours) hands-on, on site in Istanbul or online
- Team playbook with everything built during the day
- 30 days of Q&A support after the training
- Certificate of participation
Scopes beyond the standard package (more than 10 people, several locations, half-day or multi-day formats, integration work) are quoted separately.
The same standard package for every program.
How it works
15-minute call
We talk about the team, the work and whether this program fits. No commitment.
Discovery and preparation
A short session with the team lead. The day is built on your real tasks.
Training day
Everyone on their own laptop, on their own work, the whole day.
30 days of support
Questions that come up while actually using AI at work get answered.
Your trainer
Sefa Aydın
AI trainer and consultant. Years of producing design, advertising and software for the Türkiye projects of world-renowned luxury brands, founder of the agency Rebel Co. Group. I use these tools on real client work every day, and I teach what I use.
About me →Frequently asked questions
Does AI-generated content look like the brand?
Yes, if the right context is given. The first module of the program builds exactly that: the brand guide, tone examples and the best past content are given to the tool as a context file. The cause of generic output is not the tool but use without context.
Can Midjourney visuals be used in ads?
Commercial use is possible on Midjourney's paid plans, but care is needed on matters such as copyright and brand logos. Visual copyright rules and where each visual can be used are covered separately in the program. There is a detailed guide in the article on AI visual copyright.
How much does AI training for marketing teams cost?
The standard package is a full day for up to 10 people at 49,900 TL plus VAT. The discovery call, brand context file preparation, a team guide and 30 days of Q&A support are included. Agency teams or teams managing multiple brands are scoped by proposal.
We work with an agency. Is this training still needed?
Often even more so. The quality of the brief that goes to the agency determines the quality of the work that comes back. The team writes clearer briefs with AI, evaluates incoming work faster and produces small pieces itself. The agency focuses on the bigger work.
Is video production included in the training?
At a basic level. Short video scripts, voiceover copy and an introduction to AI video tools are covered. If video production is the team's primary need, the content creation program includes a deeper video section.
Can visuals be produced if there is no designer on the team?
Yes. The Midjourney module is designed for people without design training. Once a pattern matching the brand style is set up, the team produces visuals itself and the work that needs a designer is set apart.
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Last updated: 14 September 2026
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Tell me the team size and what you want to solve. I reply the same day.