Personal Brand Course: Position, Get Seen, Earn
A three-stage, hands-on personal brand course that turns your expertise into a clear position, your position into visibility, and your visibility into earnings.
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About the Course
The Personal Brand Course is a hands-on course that teaches how to turn your expertise into a visible position and your visibility into concrete business opportunities. The three-stage structure titled "Position, Get Seen, Earn" ranges from niche selection to content strategy, and from there to offers and pricing.
What is a personal brand?
A personal brand is the perception of expertise that forms in people's minds when your name is mentioned. It is not fame but the building of trust: consciously managing which problem the right audience will remember you as the solution to.
What will you learn in this course?
- Niche selection and writing your value proposition sentence
- Turning your LinkedIn and Instagram profiles into showcases
- Content pillars that demonstrate expertise and a sustainable posting system
- Saving time with AI-powered content production
- Packaging services, pricing and turning incoming demand into clients
Who teaches the course?
Your instructor is Sefa Aydın, a Brand Manager who has worked on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari, and who manages his own personal brand with the same principles: clear positioning, a consistent visual language and evidence-based content. In this course you'll find the individually adapted version of the social media approach he applies to brands.
Are a personal brand and a business brand the same thing?
No. A business brand positions the company, a personal brand positions the individual; yet the two share the same strategic foundation. If you want to brand your business, the Branding Course is the corporate counterpart of this course; the two courses are designed to complement each other.
How do pricing and pre-registration work?
The current price and any launch discount are listed on this page; the training is currently in its pre-registration period. Access opens once the videos are completed; those who pre-register benefit from the launch discount. To pre-register, you can fill out the contact form or write to the WhatsApp line at 0542 783 42 15. You can compare all courses on the training page.
Who Is It For?
- Professionals who are experts in their field but not visible
- Freelancers and experts who want to win regular clients
- Those who want to build a strong profile on LinkedIn and Instagram
- Entrepreneurs who want to sell consulting, training or services
- Employees who want to open the door to new opportunities in their career
Curriculum
Each lesson focuses on a single topic: around 10 minutes, specially prepared, worth watching and produced with an engaging delivery.
The course videos are currently being produced. The curriculum below is the release plan; those who pre-register get first access and the launch discount when the videos go live.
Frequently Asked Questions
When can I access the videos?
The course is currently in its pre-registration period. Access will open once the lesson videos are completed, and everyone who pre-registers will be notified. Those who pre-register also benefit from the launch discount.
Is a certificate provided?
Yes. Participants who complete the training receive a digital certificate of participation. This document shows that you have completed the course curriculum; it is not a certificate approved by an official institution or university.
I have very few followers; is this course right for me?
Yes. A personal brand is measured not by follower count but by perception among the right audience. The course starts with positioning from scratch; a small but right audience is more valuable than a large but uninterested one.
Which platforms does it focus on?
The emphasis is on LinkedIn and Instagram, because these are the two most efficient channels for professional visibility and client acquisition. The positioning and content principles you learn can also be adapted to other platforms.
My time to produce content is very limited; can I still keep it up?
Yes. The content strategy section is built on sustainability: thanks to an AI-powered production system and advance planning, you can build consistent visibility even with limited time.