Branding Course: Brand Building for Businesses
A hands-on brand building course that adapts the discipline applied in luxury brand projects to SME realities, bringing strategy, identity, packaging and visibility under one roof.
Figma
Canva
NotionWhen there is a new development in the field, this course is updated with new videos — since your access is lifetime, you pay nothing extra.
About the Course
The Branding Course is a hands-on course that teaches how to transform a business into a holistic brand, from name to packaging and from strategy to advertising. The curriculum adapts the discipline applied in luxury brand projects to the realities of small and medium-sized businesses.
Why is branding more than logo design?
A brand is the holistic perception formed at every contact a customer has with your business; the logo is only one part of that perception. In this course you build the layers of strategy, identity, experience and visibility in sequence, and see how each decision feeds the next.
What will you learn in this course?
- Target audience, competitor analysis and positioning strategy
- Naming, the logo brief, color and typography system
- Consistency across all touchpoints, from packaging to website
- A brand-focused approach to social media and advertising
- Capstone project: a brand kit for your own business
Who teaches the course?
Your instructor is Sefa Aydın, a Brand Manager who has worked on the Turkey projects of luxury brands such as Dior, Fendi and Bvlgari and provides brand consulting to brands like Brandeyes, Benesta and Nivak. Because he also produces on the e-commerce packaging side with his own e-commerce packaging brand, he explains the tangible face of a brand and the packaging and print work from the field, not from theory.
What will you have at the end of the course?
In the capstone project you produce three concrete outputs for your own business: a brand strategy document, a visual identity guideline draft and a 12-week visibility plan. So when the course ends, you'll have not an idea but a ready-to-implement roadmap.
How do pricing and pre-registration work?
The current price and any launch discount are listed on this page; the training is currently in its pre-registration period. Access opens once the lesson videos are completed; those who pre-register benefit from the launch discount. To pre-register, you can fill out the contact form or write to the WhatsApp line at 0542 783 42 15. If you'd like to build your brand with professional support without waiting for the course, check out the corporate identity design service.
Who Is It For?
- Entrepreneurs who want to build their brand from scratch
- SME owners who want to turn their existing business into a brand
- Professionals working in marketing and brand teams
- Sellers who manage an e-commerce brand
- Agency employees who want to offer brand consulting to their clients
Curriculum
Each lesson focuses on a single topic: around 10 minutes, specially prepared, worth watching and produced with an engaging delivery.
The course videos are currently being produced. The curriculum below is the release plan; those who pre-register get first access and the launch discount when the videos go live.
Frequently Asked Questions
When can I access the videos?
The course is currently in its pre-registration period. Access will open once the lesson videos are completed, and everyone who pre-registers will be notified. Those who pre-register also benefit from the launch discount.
Is a certificate provided?
Yes. Participants who complete the training receive a digital certificate of participation. This document shows that you have completed the course curriculum; it is not a certificate approved by an official institution or university.
Is this training suitable for business owners or marketing professionals?
Both. Business owners apply the curriculum directly while building their own brands; those working on the marketing and agency side learn end to end the brand-building process they'll offer to their clients.
I don't know design; can I apply the brand identity section?
Yes. This course teaches you not to do design, but to give the designer the right brief, evaluate the output correctly and manage brand decisions. If you want to do the design yourself, you can combine it with the Graphic Design Course.
Will my brand be ready when the course ends?
At the end of the course you'll have a brand strategy document, a visual identity guideline draft and a visibility plan. The speed of implementation depends on your business; if you wish, we can also run the process together with the brand consulting service.