🎬 Pre-registration for the video courses is open: those who pre-register get first access and the launch discount when the videos go live.
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Branding

AI Branding for Businesses

For business owners and marketers. Teaches you to run every step of branding faster and sharper with AI, from research to brand voice and content planning.

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AI-powered course 📚 28 lessons ⏱️ Each lesson 5–10 min · hands-on Modern methods, no outdated theory

When there is a new development in the field, this course is updated with new videos. Your access is lifetime, so you pay nothing extra.

About the Course

This course does not teach textbook branding. Its goal is to make every step of building a brand faster, sharper and largely self-serve with AI.

The difference AI makes

StepClassic wayAI workflow
Market and competitor researchWeeks of compilationA report within hours
PositioningLong workshop cyclesRapidly generating and testing options
Brand voiceTrial and errorBuilding the voice and message map together
Content planManual monthly calendarsA plan with topics in minutes

What you will learn

  • Market and competitor analysis with AI
  • Rapidly producing positioning and brand promise options
  • Brand voice, message map and tagline work
  • Preparing visual identity briefs with AI
  • Generating monthly content plans and campaign ideas autonomously

How you will use AI in this course

AI support at every branding step: delegating market and competitor research to AI, building brand voice and message maps together, and producing a content plan in minutes, all hands-on.

Who Is It For?

  • Business owners building or refreshing their brand
  • Marketers speeding up brand work with AI
  • Agency professionals advising clients on branding
  • Founders preparing to launch

Curriculum

Each lesson focuses on a single topic: around 10 minutes, specially prepared, worth watching and produced with an engaging delivery.

The course videos are currently being produced. The curriculum below is the release plan; those who pre-register get first access and the launch discount when the videos go live.

The Fundamentals of a Brand
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What is a brand? The difference between a logo and a brand
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What does brand value bring to a business?
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The typical branding mistakes of SMEs
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Core principles learned from luxury brands
Brand Strategy
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Target audience definition and customer insight
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Competitor analysis and market positioning
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Brand promise and point of differentiation
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Brand architecture: single brand or multiple brands?
Brand Identity Design
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Naming and slogan development
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The logo brief: giving the designer the right direction
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Color, typography and visual language system
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Brand tone of voice and communication language
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Preparing a corporate identity guide
Brand Experience and Touchpoints
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Packaging and print: the tangible brand experience
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Website and digital storefront
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Store, office and field visibility
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Consistency audit across the customer journey
Visibility: Social Media and Advertising
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Brand-focused social media strategy
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A brand-oriented view of Google Ads and Meta advertising
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Content and campaign planning
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Prioritization on a small business budget
From Luxury Brand Lessons to Case Studies
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The discipline of consistency in luxury brand projects
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Case studies: examples from the retail and optical sectors
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Adapting luxury brand principles to a local business
Your Own Brand Kit (Capstone Project)
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A brand strategy document for your business
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A visual identity guideline draft
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A 12-week visibility plan
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Presentation and feedback

Frequently Asked Questions

When can I access the videos?

The course is currently in its pre-registration period. Access will open once the lesson videos are completed, and everyone who pre-registers will be notified. Those who pre-register also benefit from the launch discount.

Is a certificate provided?

Yes. Participants who complete the training receive a digital certificate of participation. This document shows that you have completed the course curriculum. İt is not a certificate approved by an official institution or university.

Is this training suitable for business owners or marketing professionals?

Both. Business owners apply the curriculum directly while building their own brands. Those working on the marketing and agency side learn end to end the brand-building process they'll offer to their clients.

I don't know design. Can I apply the brand identity section?

Yes. This course teaches you not to do design, but to give the designer the right brief, evaluate the output correctly and manage brand decisions. If you want to do the design yourself, you can combine it with the Graphic Design Course.

Will my brand be ready when the course ends?

At the end of the course you'll have a brand strategy document, a visual identity guideline draft and a visibility plan. The speed of implementation depends on your business. İf you wish, we can also run the process together with the brand consulting service.

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