🎬 Pre-registration for the video courses is open: those who pre-register get first access and the launch discount when the videos go live.
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Foundation

AI Fundamentals

The starting course for everyone. Whatever your work is, it teaches you to put ChatGPT, Claude, Gemini and Midjourney at its center. Every other course builds on this one.

ChatGPTChatGPTClaudeClaudeGeminiGeminiMidjourney
AI-powered course 📚 29 lessons ⏱️ Each lesson 5–10 min · hands-on Modern methods, no outdated theory

When there is a new development in the field, this course is updated with new videos. Your access is lifetime, so you pay nothing extra.

About the Course

This is not a theory course for the curious. Its goal is practical: whatever your work is, put AI at its center, speed up production and make it largely autonomous.

The difference AI makes

TaskClassic wayAI workflow
Writing and contentHours from a blank pageA draft in your own voice in minutes
VisualsStock hunting or waiting for a designerOriginal visuals with Midjourney
ResearchDozens of tabs and notesSourced summaries from AI
PlanningManual calendars and listsA monthly content plan in minutes

What you will learn

  • The differences between ChatGPT, Claude and Gemini, and which to use for what
  • A system for prompting: context, examples and constraints
  • Professional visual production with Midjourney
  • Reusable prompt templates tailored to your own work
  • Chaining tools together to automate production

How you will use AI in this course

This entire course is AI practice: you use ChatGPT, Claude, Gemini and Midjourney in real workflows from design to content production, learning to write the right prompts and turn outputs into professional work.

Who Is It For?

  • Anyone who wants to start using AI seriously in their work
  • People who produce content and design on their own
  • Managers building AI workflows for their teams
  • Those who hear about AI tools but do not know where to start

Curriculum

Each lesson focuses on a single topic: around 10 minutes, specially prepared, worth watching and produced with an engaging delivery.

The course videos are currently being produced. The curriculum below is the release plan; those who pre-register get first access and the launch discount when the videos go live.

Introduction to AI and the Tool Map
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What is generative AI, and what does it add for a designer?
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The tool map: Midjourney, ChatGPT, Claude, Firefly
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Choosing the right tool: which tool for which job?
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The place of AI in agency processes
The Art of Prompt Writing
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Prompt logic: the anatomy of a clear instruction
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Visual prompts: the language of style, light and composition
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Text prompts: the trio of role, context and format
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Techniques for improving results through iteration
Image Production with Midjourney
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Midjourney setup and basic parameters
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Producing visuals that fit the brand aesthetic
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Product, space and concept visuals
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Style reference and visual consistency
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Producing moodboard and presentation visuals
Adobe Firefly and Photoshop AI Tools
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Commercial-ready production with Firefly
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Image expansion and editing with Generative Fill
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Workflows for placing a product photo into a scene
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Using AI visuals in print work
Content Production with ChatGPT and Claude
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Producing a social media content plan
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Generating copy that fits the brand tone of voice
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Ad copy and headline variations
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Long-form content: blog and web page copy
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Quality control: refining AI output
End-to-End Workflows
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Case: monthly social media production with a single person
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Case: a campaign visual, from Midjourney to Photoshop
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Case: AI support in catalog and packaging visuals
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Speed and cost: the real gains on the agency side
Ethics, Copyright and Commercial Use
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The basics of copyright and licensing in AI visuals
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Transparency with the client: what to say and how?
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Principles of safe use in commercial projects

Frequently Asked Questions

When can I access the videos?

The course is currently in its pre-registration period. Access will open once the lesson videos are completed, and everyone who pre-registers will be notified. Those who pre-register also benefit from the launch discount.

Is a certificate provided?

Yes. Participants who complete the training receive a digital certificate of participation. This document shows that you have completed the course curriculum. İt is not a certificate approved by an official institution or university.

Are the tools used in the course paid?

Midjourney and the advanced features of ChatGPT and Claude require a subscription. A significant part of the course can also be followed with the free tiers. The lessons explain which subscription makes sense at which level. You'll need to track current prices on the tools' own websites.

I have no technical knowledge. Will I need to write code?

No. The course requires no coding. All tools are used through their interfaces. The only language you need to learn is effective prompt writing, and that is one of the main topics of the curriculum.

Can I use the visuals I produce with AI in commercial projects?

This varies from tool to tool and by license type. The course's ethics and copyright section explains the basics of licensing and the safe path in commercial use. Adobe Firefly, which is designed with a commercial-use focus, is also covered separately.

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